Chapter 10: Newsletters Flashcards
Employee Newsletters
Directly address employees in a somewhat formal and conversationally tone
What are they?
- Internal/external communication available to an organization
- Creative outlets for organizations to convey useful and important info. to a target
Member Newsletters
Help to keep members of clubs, organizations and associations informed abut important news, upcoming events, educational opportunities, etc.
Community Newsletters
Geared toward people who live in the community
Advocacy Newsletters
Present information about a specific topic/ point of view
Special-Interest Subscriber Newsletters
Designed for groups whose connections are based on common interest
What do they do?
Reach a target audience and maintain that audience’s attention in order to convey specific messages
Inverted Pyramid Style
Most interesting/important information conveyed first
Lead
- Opening 1-2 sentence paragraph
* WWWWWH
Banner
- Organization’s logo
- Volume number
- Issue Number
- Date
- Title of the newsletter
Headline
Eye-catching title, which communicates essence of story
Deck Head
- AKA Subhead
* Below headline; introductory line/ supplemental info.
Masthead
- Who does what
* Names of publisher and editor and the address
Pull Quote
Section of copy from the article that is set in larger, italic, type and sometimes boxed
Sidebars
Blocks of copy
