Chapter 4: Communication Audits Flashcards
0
Q
What do they do?
A
- Diagnostic tool; provides feedback for organization
* Evaluate effectiveness of the existing communication programs and products
1
Q
What are they?
A
- Evaluation of the company’s communication program
- Review of the work of entire organization/specific department/sub-divisions
- External/Internal perspective
2
Q
Message Quality
A
- Clear, consistent messages
* No discrepancies between the message the organization wants to send and the message actually being sent
3
Q
Message Delivery
A
- Appropriate, effective way of sending the message
- Delivered in timely manner
- Reach the target audience
4
Q
What are the four areas a communication audit should address?
A
- Message Delivery
- Message Quality
- Relationship Quality
- Audience Communication
5
Q
Relationship Quality
A
- Employees support and understand the messages of the company
- Open lines of communication
6
Q
Audience communication
A
How audience interprets the organization’s message
7
Q
Executive Summary
A
2-3 pg. summary of contents of the entire report
8
Q
Audit Diary
A
1 pg. description of activities throughout the time the audit took place
