Chapter 3: Brochures Flashcards
0
Q
Panels
A
The sections essentially
1
Q
What are they?
A
Ways to convey messages/info. to a targeted audience
2
Q
Design Stage
A
When graphic designer designs the overall look of the piece
3
Q
Manuscript Stage
A
Writing Phase
4
Q
Comprehensive Layout Stage
A
Review of the copy, design, and layout
5
Q
Blueline Stage
A
Last opportunity to make changes
6
Q
Chromalins
A
Color proofs (what finished job would look like)
7
Q
Press Proof
A
The proof
8
Q
Cross Headlines
A
Stretching across more than one panel
9
Q
Font
A
Typeface
10
Q
White Space
A
Empty/unused portion of the total space
11
Q
Bleed
A
Artwork or text that runs off the edge of the page
12
Q
Spot Color
A
Two-color option
13
Q
Four-Color Process
A
CMYK (cyan=blue, magenta=red, yellow, and black)
14
Q
Curling
A
When cover stock is coated on only one side
