Chapter 5 Flashcards
Sampling
The way we choose who participates in our study
Types of Sampling
Probability
Non probability
Probability sampling
you are able to explain the possibility (percentage)that any individuals has for becoming a participants
Random Sampling
every individual in the population has a equal chance of being selected Why is this not always possible?? -time consuming -difficult -costly
Representative samples
- “Represents” the larger population
- Looks like the population, only smaller
- Creates sampling error
- Need to keep in mind margin of error
Fours basic type of probability sampling
- Simple random sampling
- Systematic sampling
- Stratified random sampling
- Cluster sampling
Simple Random Sampling
Every possible sample (from the total population) has the same chance of being selected
Example: If I wanted to ask 30 VCU students to report their college experience, I would first narrow a course at VCU and every student from that course would have the same chance of being chosen
-sampling frame: list of all possible participants in a population
- VCU
One problem: need to know exactly how many people are in a given population
During our study, we might not know the number of students who are attending class that day
Systematic Sampling
Choosing every nth person from a sample
-students every other person
Problem: not every person in the sample has equal likelihood of becoming a participant
Stratified Random Sampling
-Divide the population into strata before conducting simple random sampling
-Vcu female students
-Vcu male students
-Sometimes done with proportionate sampling
-Helps in examining differences across different groups – helps improve representativeness (and, generalizability)
-Before choosing participants, you choose groupings of individuals
Geographically
By institutions
Can do this with a multi-stage cluster sampling method Randomly choose state Randomly choose counties Randomly choose schools Randomly choose participants
Advantages:
Don’t need a sampling frame (i.e., don’t need to know every possible participant)
Less time and effort
***strata also done with proportionate sampling.
Nonprobability
Don’t know the probability that an individual was chosen from a particular population
-Can’t calculate error of estimation
Three types of non-probablity
Convenience
Quota
Purposive
Convenience Sampling
-Participants are easy to obtain
(psy 101 students)
-Makes generalizability more difficult
-Makes it easy for us to test hypotheses about variables
(nice people should donate money)
-Used because we aren’t typically trying to describe a population
Quota Sampling
Convenience sample that ensures certain types of people are included in the study
Example: If we’re interested in the number of shoes people own, and we think it might be different for males versus females, then we should make sure there are equal numbers in our sample
Purposive Sampling
Using past research to tell you who to sample
Should not generally be used
E.g., Ohio residents predict Presidency?
problems with sampling
-Who chooses to respond
-What you are asking about
-Individual differences
Language
Literacy
Owning technology
-Amount of compensation