Chapter 5

Question 2

Self-concept

Answer 2

refers to the beliefs a person holds about his or her own attributes and how he or she evaluates these qualities

Question 3

ideal self

Answer 3

a person’s conception of how he or she would like to be

Question 4

actual self

Answer 4

our more realistic appraisal of the qualities that we do or do not have

Question 5

impression management

Answer 5

where we work hard to “manage” what others think of us

Question 6

virtual identities

Answer 6

fictional depictions come to life as real-time in cyberspace

Question 7

computer-mediated environments (CMEs)

Answer 7

virtual worlds

Question 8

avatars

Answer 8

that range from realistically versions of themselves to tricked-out versions with exaggerated physical characteristics

Question 9

symbolic interactionism

Answer 9

stresses that relationships with other people play a large part in forming the self

Question 10

looking-glass self

Answer 10

process of imagining the reactions of others toward us

Question 11

Symbolic self-completion theory

Answer 11

predicts that people who have an incomplete self-definition tend to complete this identity by acquiring and displaying symbols associated with it

Question 12

self-image congruence models

Answer 12

predicts that produces will be chosen when their attributes math some aspect of the self

Question 13

extended self

Answer 13

external objects that we consider a part of us

Question 14

what gender is controlled by agentic goals?

Answer 14

males

Question 15

what gender are taught the value of communal goals?

Answer 15

females

Question 16

agentic goals

Answer 16

stress’ self-assertion and mastery

Question 17

communal goals

Answer 17

affiliation and the fostering of harmonious relations

Question 18

sex-typed traits

Answer 18

characteristics stereotypically associated with one gender or the other.

Question 19

androgyny

Answer 19

the possession of both masculine and feminine traits

Question 20

gender-bending products

Answer 20

a traditionally sex-typed item adapted to the opposite gender

Question 21

metro-sexual

Answer 21

a straight urban male who exhibits strong interests and knowledge

Question 22

body image

Answer 22

consumer’s subjective evaluation of his or her physical self

Question 23

body cathexis

Answer 23

a persons feelings about his or her can be described

Question 24

ideal of beauty

Answer 24

particular model, or exemplar, of appearance

Question 25

list three dimensions by which we can describe the self concept

Answer 25

self esteem, real self, ideal self

Question 26

What are four levels of the extended self?

Answer 26

1. individual level 2. family level 3. community level 4. group level

Question 27

What are five attribute dimensions?

Answer 27

content, positively, intensity, stability over time, accuracy

Question 28

exposure to ads can trigger?

Answer 28

social comparisons

Question 29

Twitter and Facebook accounts are an example of?

Answer 29

virtual indentities

Question 30

self fulfilling prophecy

Answer 30

we pattern our behaviour on the perceived expectation of others

Question 31

identity marketing

Answer 31

consumers alter aspects of their selves to advertise a branded product

Question 32

What are the six levels of body decoration and mutilation?

Answer 32

1. group membership 2. social hierarchy 3. gender role identifications 4. sense of security 5. desired social conduct 6. high status of ranke

Question 33

distorted body image has been linked to what?

Answer 33

eating disorders

Question 34

men account for what percentage of plastic surgeries?

Answer 34

20%

Question 35

what are 4 favourable physical features?

Answer 35

1. attractive faces 2. good health and youth 3. balance/symmetry 4. feminine curves/ hourglass body shape

Question 36

what do skin color and eye shape represent in the western ideal?

Answer 36

status, sophistication and social desirability