Chapter 1 Flashcards
Primary Research
Research conducted to specifically address the research question in hand.Ex: surveys, focus groups, interviews
Consumer-generated Content
Consumers voice their opinions about products, brands, and companies on blogs, podcasts and social networking sites and film their own commercials that they post on websites.
Compulsive Consumption
Repetitive shopping, often excessive, done as an antidote to tension, anxiety, depression or boredom.
U-Commerce
The use of ubiquitous networks that enables real-time connections in business and consumption behaviour.
Business Ethics
The rules of conduct that guide actions in the marketplace.
Demographics
Statistics that measure observable aspects of the population.
Psychographics
The use of psychological, sociological, and anthropological factors to construct market segments.
Secondary Research
Research conducted by another party that can be utilized or applied to the research question in hand.
Consumer Behaviour
How individuals or groups select, purchase, use or dispose of products, services, ideas, or experiences to satisfy their needs and desires.
Social Marketing
The promotion of causes and ideas (social products). Ex. Kiva
Popular Culture
The music, movies, sports, books, celebrities, and other forms of entertainment consumed by the mass market.
Consumer Addiction
A psychological and/or psychological dependency of products or services.
Anticonsumption
Products and services are deliberately defaced and mutilated.
Consumer Theft
An example of shrinkage.
Relationship Marketing
Building and maintaining a bond with consumers over time.
