Chapter 4_Leveraging Tech Flashcards

1
Q

How does tech help modern businesses

A

Businesses can operate more efficiently

-competitive advantages because of tech advances

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2
Q

Largest online retailer
Largest Offline Retailer

A

Amazon
Hudson bay

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3
Q

what does leveraging tech mean

A

those business online must use offline too
those business offline must learn e commerce

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4
Q

what does the value of a new tech depend on

A
  1. complementary products
  2. installed base
  3. network efffects
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5
Q

What is a complementary product in context of tech

A

most tech requires the use of other tech to have value!

phone and service provider

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6
Q

Installed base

A

the number of users of a particular technology

or the number of units of a product that are currently in use

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7
Q

POsiitve comp products, Positive installed base cycle

Name, defintion

A

Virtuous cycle, the more comp products, the more popular the tech is, the larger the installed base becomes

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8
Q

Negative comp products, Negative installed base cycle

Name Definition

A

Vicious cycle, less comp products, less installed base

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9
Q

Network effects

A

when a product gains more value as more people use it

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10
Q

NETWORK EFFECT MANTRA

A

MORE USERS MORE VALUE

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11
Q

Canadian economy shift

A

industrial economy to a knwoledge based economy driven by tech

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12
Q

Relation of relevant info to risk

A

no info, most risk

complete info, less risk

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13
Q

sources of relevant business info

A

-internal company records
-market research projects
-published news and research
-analysis of competititors

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14
Q

Management Info systems MIS

A

MIS is typically an integrated computer database

IT PROCESSES INFO

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15
Q

Why is MIS better than manual methods of info processing

A

1) huge amoiunts of data processed qucikly, increasing chance of unlocking key insights

2) Timely and usedul unfo can be distributed automatically and effficiently

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16
Q

RECALL 5 ASPECTS OF A BUSINESS

A

Operations and production
finance accoutning
marketing
research
human resources

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17
Q

mis 3 function

A

colllect
-collect data from all osurces
-internal: barcodes, operations inventory
-external: market research report

process
-refine data, flean highlight, sort filter

present
- report summarize visualize display

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18
Q

4 types of Management information systems

A

Financial
sales data and expense data become econ projections

Operations
-Raw material costs, Labour costs become Quality control

Marketing
Sales data, customer data become competiitve analysis

HR:
wage and benefits data, employee skills data becoem Compliance Reports

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19
Q

Cloud computing

A

pracitce of using a network of remote servers on the internet to store manage and process data

this way you can use MIS anywhere

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20
Q

cloud ocmputing pros

A

-make collaborating easier (acess anywhere)
-reduce it costs
-more tools for storing and processing

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21
Q

Green IT

A

the practice of encironemtnally sustainable computing

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22
Q

is cloud computing green?

A

yes bc less phsyical servers, and it has a’pay as you go nature’ so companies only use what they need

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23
Q

cloud computing risks

A

anyone can access it, could not be backed up or secure, is it cheaper than on site data storage? must check

24
Q

3 online business models

A

1) online only retailing
2) click and mortar
3) B2B prcourement

25
online only retailing
sell goods and services purely online
26
3 revenure models for online business
1) advertising based model 2) fee based content free 3) freemium 4) fee based platform
27
click and mortar retailing
when a physical store has an online ecoommerce side
28
B2B procurment
when businessses submit and track supply orders online it does not create new revenue, but decreases the costs of tracking goods
29
online revenue model: advertising based
they make revenue because poeple pay to be displayed google
30
online revenue model: Fee-based content/Freemium
-pay to acces the platform (netflix) -Freemium : you can access some things for free w ads, then you have to pay
31
online revenue model: fee based platform
share contact/ conduscting tranasctions they are a platfomr to share content but can be made better with a fee (WIX)
32
what is the most important thing to do before launching an online business
to do RESEARCH to ensure that there is actually a need for the produc tin the market
33
Disabilities and online shopping
businesses need to be sure they are not reducing accesibility for customers when online it is legislated against! YOU can make your content accedisble by following Web Content Acesibility guidelines
34
web content accedibility uidelend 4 main ones
1 percievable 2 operable 3 undestanable 4 robust
35
fee based content site vs fee based platform
fee for access to content fee to use the platform for connectivity/functionablity
36
online marketing steps
1) what orle does OM play in marketing strategy 2) achieve clarity about goals of online marketing
37
6 categories of online marketing
1 search enginge seo 2 online adds 3 email markitng 4contetn marketing 5 social media 6 lead generation
38
search enging optimatization
-Optimizing website strcutice -use keywords -limit links from other sites YOU CAN DO THIS BY YOURSELF, BUT YOU WILL NEED EXPERTS -this creates a free targeted tractions
39
onlie ads
PPC pay per clcik -Search ads -Banner ads -highly targetd ads
40
content marketing
-blogs videos -content to engage customers
41
social media marketing
-facebook,twt,insta -ask questions, make announciemtns, build brand aweareness
42
lead generataion
creating a website thats sole reason is to get customers to give their contact these have langing pages wehre people give a lead to for a future customer
43
email marekting
ongoing direct communication w customers periodic newsletters
44
web analytics
collection and analysis of data related to acomapnys website and online markting
45
what can web analytics measure
visitors most visited pages shows what works and what doesnt
46
using online to cnnect w stakeholders
1) customer service 2) manage brand rep 3) gather product an dmarketing insights
47
how does online help customer service
IMPROTANT BC TWT CAN TALK BAD BRAND rep, and social media is cheaper than call centre small businessses can get more customers
48
how does online help manage brand rep
negative publicity can damage the company irreparably SO THEY MUST BE ACTIVE IN GOOD SERVICE
49
HOW DOES ONLINE HELP gather product /marekting insight
using facebook and twt gets to understand what people use and dont use starbucks getting drink ideas lays getting a flabour contest
50
the three things online does for company and stakeholders
1 manage brand rep 2 customer services 3. product and marketing insight
51
new shift in online tech
people sue phones more than computers!!
52
since more people use phoens how has markting changed
1 should ooptimize site design for mobiles 2 compatible w modiels 3 pay w mobilers
53
how should companies optimize sites for ohones
screen is smaller so it needs to be changed! -maintian consistent branding - streamlined layout - prioritze the things people use most
54
how should companies ensure compaitability
companies should use tech that are reccomended for phones for ANIMATIONS, avoid java and flash, appple doesnt support glash
55
how should companies SIMPLIFY PAYMETNon phones
1) saved customer accounts pn phones from websites 2) online pay services such as pay pal google wallet like APPLE PAY, STARBUCKS PAY
56
MOBILE apps
every company has a mobile app now, this is for efficienct user experince, and also benefits sepcial deals in app