Chapter 4.8 - E-commerce

Question 1

B2B (business to business)

Answer 1

Refers to e-commerce conducted directly for business customers rather than the end user (consumers) e.g. Amazon.com supplies books to retailers such as Barnes&Noble

Question 2

B2C (business to consumer)

Answer 2

Refers to e-commerce business conducted directly for the end-user (the consumer), e.g. Amazon.com selling books directly to private individuals

Question 3

C2C (consumer to consumer)

Answer 3

Is an e-commerce platform, such as eBay, that enables customers to trade with each other

Question 4

E-commerce (electronic commerce)

Answer 4

Is the trading of goods and services via the Internet, electronic systems and computer networks

Question 5

E-tailers

Answer 5

Are businesses that operate predominantly online, such as Alibaba.com, eBay, Facebook and Google. They are different from retailers that operate physical stores and outlets

Question 6

Price Transparency

Answer 6

Refers to the openness in communication about prices being charged by businesses. E-commerce allows customers to access price comparisons quite easily

Question 7

Spam

Answer 7

Refers to unsolicited and superfluous marketing messages via email or pop-up advertisements. The common purpose of ‘spamming’ is to advertise a firm’s products, such as financial services or computer software

Question 8

Viral Marketing

Answer 8

Is a promotional technique that relies on the use of online social networks,such as email, blogs, Twitter and YouTube.