Chapter 4: The World is your Sales Team

Question 1

6 Channels or “Teams” You Need To Activate to Grow Your Business Exponentially

• 1. Yourself
• 2. Other Salespeople
     * Within your company
     * Outside your company
     * Your competitors
• 3. Employees
• 4. Distributors
• 5. Alliances
     * Organizations
     * Salespeople
• 6. Your Affinity Network

DEVELOPING YOUR STRATEGIC ALLIANCES

• • Identify organizations that call on the same customer as you but offer a different product or solution.
• • Determine the types of businesses that provide services to your customer, either above or below you in the supply chain.
• • Look for companies that have a foothold in different markets than you do—perhaps a vertical market that you don’t address, or an international market that you would like to be sold in.