Chapter 4: stereotype activation and application

Question 1

Answer

what determines if stereotypes become activated when you meet someone

Answer 1

automatic and controlled considerations

Question 2

Answer

what determines if stereotypes become activated when you meet someone?

2 points

Answer 2

stereotype knowledge

stereotype endorsement

Question 3

Answer

steps of stereotype activation

4 points

Answer 3

• Notice characteristics of a person that indicates a person’s membership in social category
• Observer categorizes the person on the basis of those characteristics
• Categorization activates stereotype associate with category
• Stereotype is applied unless the person is both motivated and able to inhibit the stereotype

Question 4

Answer

what is sterotype activation

Answer 4

extent to which a sterotype is accessible in one’s mind

Question 5

Answer

what is sterotype application

Answer 5

the extent to which one uses a sterotype to judge member of the stereotyped group

Question 6

Answer

when are sterotypes most likely to be applied

2 points

Answer 6

• in relation to strangers
• goal oriented

Question 7

Answer

What is automatic sterotype activation

Answer 7

activation occurs without effort or conscious thought once a perciever categorizes a person as a memeber of sterotyped group

Question 8

Answer

factors that affect automatic stereotype activation

4 points

Answer 8

• prototypicality
• situational context
• prejudice
• cognitive busyness

Question 9

Define

prototypicality

Answer 9

the extent to which a member of a social group or category fits the observer’s concept of the essential features characteristic of that social group or category

Question 10

Define

situational context

Answer 10

the specific context can affect the interpretation of what another person is like

Question 11

Define

Prejudice

4 points

what do highly prejudiced people do

Answer 11

• use stereotypes more consistently
• engage in repeated activation of sterotypes
• attribute sterotypes more extremely to category members

Question 12

define

Cognitive busyness

2 points

Answer 12

• when people are busy with one mental task while trying to do another
• when working memory is taxed, sterotype activation is affected

Question 13

List:

Motives that affect sterotype activation

4 points

Answer 13

• comprehension goals
• self enhancement goals
• self adjustment goals
• motivation to control prejudice

Question 14

Define:

Comprehension goals

stereotype activation

Answer 14

person needs to form an accurate impression of others and need to understand why events happen

job interviewer

Question 15

Define:

Self enhancement goals

Answer 15

happens when people need to see themselves in a positive light

Question 16

Define:

Social adjustment goals

Answer 16

when people want to fit into situations and adhere to behavioral norms for the setting they are in

Question 17

Define:

motivation to control prejudice

Answer 17

Not wanting to be or appear prejudiced in associated with less stereotype activation