chapter 3: social categorization and stereotypes Flashcards
what kinds of social categorization and how stereotypes are used
controlled thinking
conscious
system 2: rational fast binding, rule based system that squires new memories quickly
automatic thinking
unintentional, uncontrollable stimulus driven
system 1: hollisitc rapid, effortless, parallel, affective associative crude slow learning
def: priming
certain idea can activate things in our minds
def: social categorization
simplifying the environment by creating categories based on observable characteristics that a particular set of ppl appear to have in common
people decouple beliefs about members of those groups
beliefs become the content of their stereotypes and often guide future interactions w/ individual social group members
def: intersectionality
members of multiple basic social categories simultaneously
claudia cohens (1981) experiment
female target talks about hobbies script designed to fit with librarian/waitress
bottom up processing
based on observable characteristics of the people we encounter
top down processing
based on prior knowledge stored in memory and their expectation about interactions
minimal group paradigm
in-groups and outgroup members can be created from the most minimal conditions
outgroup homogeneity effect
people believe out group members have similar traits and occupy similar social roles, and so members of out group all look alike
cross-racial identification bais
people of other races all look alike to most perceivers
illusory correlations
beliefs that incorrectly link 2 characteristics such as race and personality trait
stereotype knowledge
info about stereotypes
stereotype endorsement
believe the stereotype
steps pf stereotype activation
notice characteristics of a person that indicates a person’s membership in social category
observer categorizes the person on the basis of those characteristics
Categorization activates stereotype associate with category
stereotype is applied unless the person is both motivated and able to inhibit the stereotype