Chapter 4 Headings Flashcards
1
Q
4 Key measures of market size
A
Market potential
Market growth
Sales forecast
Market share
2
Q
Untapped market potential due to
A
Awarness Availability Ability to use Benefit deficiency Affordability
3
Q
Categories of innovation and related behaviour NB!
A
Easy sells
Sure failures
Long hauls
Smash hits
4
Q
Steps in Product Life Cycle
A
Introduction
Growth
Maturity
Decline
5
Q
Forecasting techniques
A
User expectations Sales force estimates Jury of executive opinion/Judgemental Market tests Traditional time-series analysis Advanced time series analysis Econometric methods Input-output analysis Statistical demand analysis
