Chapter 1 Headings Flashcards
1
Q
Mintzberg’s 5P’s for strategy
A
Plan Ploy Pattern Position Perspective
2
Q
Strategies for achieving a competitive advantage
A
Cost leadership
Cost focus
Broad differentiation
Focused differentiation
3
Q
Several components that form part of market orientation
A
Customer orientation Competitve orientation Inter-functional orientation Organisational culture Long-term profit focus
4
Q
Characteristics of strategic marketing
A
Vision Customer needs Segments Everybody's responsibility Dynamic
5
Q
3 Basic targeting strategies NB!
A
Undifferentiated/mass marketing
Differentiated marketing
Focused marketing
Another targeting strategy: Growth market strategy
