Chapter 3 Headings Flashcards
1
Q
What would you use to analyze the macro environment?
A
STEEPLE
2
Q
What would you use to analyze the market environment?
A
Strategic group analysis
Industry analysis of competitive structure (Porter’s 5 forces)
Market analysis
3
Q
What would you use to analyze the internal environment?
A
Financial analysis
Marketing audit
4
Q
3 steps of Macro environmental analysis
A
Prioritize macro trend categories
Identify and monitor information about macro trends
Adopt appropriate strategies
5
Q
Porter’s 5 forces
A
Bargaining power of suppliers Bargaining power of buyers Threat of new entrants Threat of substitutes Rivalry among competitors
