Chapter 4- Business size, growth and external growth Flashcards

1
Q

What factors are taken into account when making a judgement about the size of a business?

A
  • Number of employees
  • Number of factories, shops or offices
  • Turnover and profit levels
  • Stock market value
  • Capital employed
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2
Q

Number of employees

A
  • It would be expected that a large business will employ a large number of employees
  • May not be appropriate to judge by the number of employees as many factories are highly automated and capital-intensive so they produce a lot of output but don’t employ a large number of employees
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3
Q

Number of factories, shops or offices

A
  • The higher the number of factories, shops or offices a business has the more it will be perceived as large
  • It also depends whether the business has them in other countries
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4
Q

Turnover and profit levels

A
  • A high turnover is associated with a large business
  • It depends on the value of each product and how many of them are sold. E.g. a jeweller may only own one shop but has a high revenue due to the high value of the products sold
  • The higher the profit level, the larger the firm is likely to be but it may be inaccurate if there having temporary trading difficulties
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5
Q

Turnover definition

A
  • Value of a businesses sales
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6
Q

Stock market value

A
  • The higher the figure the larger the company is likely to be
  • A drawback of this is if the share price falls, the value of the company will be reduced
  • Not accurate as if this occurs measurement of size of the business has become smaller even though it has no impact on the number of factories, machines or employees
  • Method is misleading as share prices can change daily
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7
Q

How can the value of the company be calculated?

A
  • By multiplying the current share price by the number of shares issued
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8
Q

Capital employed definition

A
  • The total value of a business’s assets (factories, machinery, offices)
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9
Q

Capital employed

A
  • If the figure is high, a business can be assumed as large
  • But stock market valuation, prices of factories (e.g.) can rise or fall without any changes in the actual number owned
  • Geographical location of assets also affects their value
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10
Q

EU definitions of size (chosen factors)

A
  • Number of employees
  • Turnover
  • Balance sheet total
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11
Q

EU definitions of business size (employees)

A

Micro- <10
Small- <50
Medium-sized- <250

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12
Q

EU definitions of business size (turnover €m)

A

Micro- <2 (equal to)
Small- <10 (equal to)
Medium-sized- <50 (equal to)

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13
Q

EU definitions of business size (balance sheet total €m)

A

Micro- <2 (equal to)
Small- <10 (equal to)
Medium-sized- <43 (equal to)

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14
Q

What is one of the objectives of the EU’s regulation of businesses?

A
  • That they are all operating on a level playing field
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15
Q

What are the factors affecting the size of a business?

A
  • Market size
  • Nature of the product
  • Personal preference
  • Ability to access resources for expansion
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16
Q

Market size

A
  • Where the market is small it is often dominated by relatively small businesses
  • This is because larger firms can’t gain economies of scale or level of sales to gain the desired level of profit
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17
Q

Nature of the product

A
  • If a product is large and technologically complicated the firm will usually be larger because of the resources necessary to make and upgrade it
  • Where a product is highly standardised it is usually made by a large business since it can gain economies of scale from manufacturing it
  • A less standard product made and marketed with a personal touch will often be supplied by a smaller business
18
Q

Personal preference

A
  • An entrepreneur may not want to expand nationally or even regionally as they may not be ambitious
  • Opening a new factory/office could mean a loss of control over the business
  • There may be the consideration whether the time and trouble is worth it in terms of risk
19
Q

Ability to access resources for expansion

A
  • Are there funds available or not ?
  • Would it prevent firms from expanding ?
    E.g. credit crunch (reluctance to lend in the years following the 2008 crash)
20
Q

What are the reasons a business would want to grow?

A
  • Entrepreneur wants a greater challenge
  • Opportunity to gain unit cost reductions through economies of scale
  • Owners want a higher return on their investment
  • Stronger business is better placed to fight any economic or competitive threats successfully
21
Q

Advantages for employees in a large business

A
  • Greater job security
  • A large firm will have a specialist HR department which will ensure compliance with legislation
22
Q

Disadvantages for employees in a large business

A
  • Feeling remote from those who make the decisions that affect them
  • Problems of effective coordination and control that negatively impact upon the business’s operation and profitability
23
Q

Advantages for suppliers in a large business

A
  • Regular orders
  • Large orders
  • Security
24
Q

Disadvantages for suppliers in a large business

A
  • May be offered a ‘take it or leave it approach’ to conditions of supply and payment
  • Overdependance on a large customer can cause problems if the large firm decides to change supplier
25
Q

Advantages for local community in a large business

A
  • Creation of jobs
  • Local ‘multiplier effect’ boosts economic activity
26
Q

Disadvantages for local community in a large business

A
  • Large business may drive the existing local firms out of the market so reducing choice and variety
  • Possible negative externalities like pollution/congestion around the business
27
Q

Advantages for shareholders in a large business

A
  • Large firm may have some market power and so have a degree of control over prices- leading to higher profits, dividends and share prices
  • Large firms can gain managerial economies of scale to improve performance
28
Q

Disadvantages for shareholders in a large business

A
  • If managers make the wrong decisions they can have a significant effect on the business’s profits and therefore share price and dividends
29
Q

Advantages for customers in a large business

A
  • Business can be expected to treat customers well in order to maintain its image
  • Economies of scale lower costs and therefore prices
30
Q

Disadvantages for customers in a large business

A
  • Diseconomies of scale may raise costs which will be passed on in the form of higher prices
  • Customers might be swayed into buying products they don’t want through contact exposure to marketing
31
Q

Definition of organic growth?

A
  • Achieved by increasing the firms sales
  • It comes from selling more to existing customers, finding new customers or both
  • If a business continuously achieves high levels of organic growth it indicates its managers are taking the right actions and are using the businesses resources efficiently
32
Q

Definition of a merger

A
  • Type of business growth strategy
  • It’s where two companies join together to form a new larger business
33
Q

Definition of an acquisition

A
  • It’s where one company purchases another
  • A takeover involves acquiring control of another company by buying it’s shares
  • If the takeover is successful the target company will usually continue to exist as an independent legal entity controlled by the acquirer
34
Q

Example of a takeover

A

Pfizer made a takeover bid for the UK company Astrazeneca but didn’t succeed

35
Q

Joint venture definition

A
  • A formal business arrangement between 2 or more businesses who commit to work together on a particular project
  • Both parties invest money, time and effort in the project
36
Q

How is a joint venture different from a merger?

A
  • There is no change in ownership involved for either firm but mergers combine ownership
  • A joint venture may only be in existence for a particular project but a merger may be long term and permanent
37
Q

Example of a joint venture

A
  • virgin mobile India is a joint venture between tata teleservices and the virgin group
38
Q

Reasons to undertake a joint venture

A
  • The capital cost of a particular project might be very high and may be beyond the resources of a single business
  • A single business may consider the venture too much of a risk
  • Enables businesses to share strengths and increase their competitive advantage against others
  • A joint venture is an effective way of gaining access to markets or resources in another country
39
Q

What is a disadvantage of a joint venture?

A
  • You have to draw up a contract that specifies responsibilities and goals which may be expensive
40
Q

Strategic alliance definition

A
  • Alliance means ‘cooperation’
  • Typically less involved and less permanent than a joint venture
  • Each party hopes that the benefits from the alliance will be greater than those that could be obtained from operating on its own
  • There won’t be a creation of a new company and each party will maintain it’s own identity
41
Q

What are the factors that depend if the growth impacts a businesses stakeholders in a positive or negative manner?

A
  • Venture/ alliance could fail and the expected stakeholders benefits could fail to materialise
  • If one party is more powerful than the other it could demand conditions such as the division of profits
  • Terms of agreement and the wording of contract needs to be clear otherwise it will cause trouble