Chapter 4 - Audience Analysis Flashcards
How many different types of audiences are there? What are each of them called?
There are 5 types of audiences. They are named Captive, Committed, Hostile, Concerned, and Casual.
What is a captive audience and how do they behave during a speech?
People that are required to be there. This includes business meetings, school events, board presentations, and the like. This type of audience is likely disengaged from the speaker.
What is a committed audience and how do they behave during a speech?
People that are there because of the topic or the speaker or something that they value. This type of audience wants to be inspired by the speaker.
What is a hostile audience and how do they behave during a speech?
People that are opposed to the topic the speaker is presenting, or the speaker themselves. Typically the audience ambushes the speaker, attempting to tilt the speaker and force them to leave the stage. This is why reading, adapting, and responding to the audience is important.
What is a concerned audience and how do they behave during a speech?
People that could potentially be hostile, but mainly carry concerns about the topic being discussed. They are eager to gain more information about the issue.
What is a casual audience and how do they behave during a speech?
People that are unexpected to attend a speech and stop to listen out of curiosity. They remain at the speech until either bored or are sated by what they have heard from the speaker.
What is the difference between an attitude, belief, and value?
Attitude - A learned predisposition; a judgmental evaluation.
Belief - Something that a person believes is true, but is not something that has been evaluated as fact.
Value - A general, often deep, shared view of something considered good, right, or worthwhile.
To summarize: An attitude is the way people approach something, a belief is something believe to be true even if it hasn’t been proven, and a value is a large scale thought that is something to strive for.
Examples: Abortion is gross (Biology is weird).
I think abortion is wrong (I hate Republicans).
We should strive for a world that is kind (Abandon killing, murder, and death).
What are demographics? Why are demographics important to consider in public speaking? What are some of the different demographic problems.
Demographics are the characteristics that make up who we are(race, religion, class, values, ethics, etc.). No group is normally unified by age (generation gap), gender stereotypes, or ethnicity/culture. Picking a topic that encompasses and includes all demographics is often difficult, but the speaker can grab the attention with something that each sub-group can relate to.
What are the 3 ways to adapt to a diverse audience?
Identification, similarity, credibility and composure.
What are the ways in which you can identify with your audience?
Be likeable, meaning that if people like you and can relate to you, like a personal story that creates social cohesion, then your audience is more likely to agree with you.
What is stylistic similarity and why is it so important?
It means that you look and act the part. It helps an audience feel like since you look similar, you understand and relate to them better than if you were not dressed appropriately for the event.
What is substantive similarity and why is it just as important as stylistic similarity?
Substantive similarity is the focus of creating a common ground between the speaker and the audience. If used correctly, the audience can relate to the speaker’s values and is more open to the argument of a controversial topic and even might like what they hear about the topic.
What are the two ways that a speaker can create similarity between themselves and the audience?
Throught stylistic and substantive similarities.
What is credibility and why is it important?
It is the judgements made by someone in the audience about the speaker that determines how much the speaker is genuine or believable. It is important because without it, the audience won’t take the speaker seriously and will discredit information
What are the four components of credibility (ethos)?
Competence, trustworthiness, dynamism, and composure.
