Chapter 4

Question 1

Framework

Answer 1

destination management brings together stakeholders and visitors to create a shared tourism plan. (understanding insights, sustainability, development, marketing)

Question 2

destination strategy (questions)

Answer 2

1. where are we now
2. where do we want to be in 5-10 years
3. how are we going to get there

Question 3

action plan (goal)

Answer 3

translates the strategy into actionable steps, involving stakeholders in its development

Question 4

action plan (steps)

Answer 4

• defining actions
• assigning roles
• budgeting
• coordinating marketing
• strategic development
• measuring success

Question 5

developing Framework plan (steps)

Answer 5

1. gather evidence
2. align objectives
3. define goals
4. engage stakeholders
5. measure performance

Question 6

data to understand tourist destination

Answer 6

international visitors
tourist expenditure
residents
seasonality
price and profitability
balance of payments
employment
GDP (gross domestic product)

Question 7

structure of the destination role!!!!

Answer 7

governance
innovation
technology
sustainability
accesibility

Question 8

Occupancy

Answer 8

refers to the percentage of available space that is occupied

rooms sold / rooms available x 100

Question 9

ADR

Answer 9

average daily rate
> measure the average revenue earned per occupied room

rooms revenue / rooms sold

Question 10

RevPar

Answer 10

revenue per available room
>measures the revenue a hotel generates per available room, regardless of whether the room is occupied

rooms revenue / rooms available

Or: RevPAR = ADR × Occupancy Rate