Chapter 4

Question 1

What is the funnel of development?

Answer 1

Concept - Large Nº of design options - Choice and Evaluation Screens - Final Design Specification

Question 2

Explain the Quality Function Deployment.

Answer 2

Voice of the Customer:
Identify customer needs —> Prioritize those needs —> Compare existing products based on those needs (1)

Voice of the Producer:
Identify design attributes —> Compare existing product based on those attributes (2)

(1) and (2) originate the Design Process.

Question 3

What are the benefits of adopting QFD?

Answer 3

Enhanced Customer Focus
Improved Product Quality
Reduction in Time and Cost
Competitive Advantage

Question 4

What are the characteristics of an effective design?

Answer 4

Utilizes the latest technology.

Minimizes the revisions necessary to make a workable design.

Starts from ideas generated internally in the organization.

Is first to the market, even though the
design may not be perfect.