Chapter 4 Flashcards
1
Q
5 step decision making process for market research
A
1- define the problem
2. develop the research plan
3. collect the relevant information
4. develop the findings from the research collected
5. take marketing action
2
Q
how marketing researchers observe
A
observe people electronically using Nielsen people meters to measure tv viewing behaviour
3
Q
used by marketers to help gather data and obtain insights
A
market research
metrics
analytics
4
Q
A
