Chapter 3 Flashcards
stages of purchase decision process
- problem recognition- where the consumer perceives a need
- information search- consumer seeks value in potential purchase option
- evaluation of alternatives
- executes the purchase decision
- consumer determines the value of the purchase
3 variations of the consumer purchase decision
- routine problem solving
- limited problem solving
- extended problem solving
routine problem solving
purchasing tissues when you have a cold
limited problem solving
deciding upon different brands, such as refreshments
extended problem solving
involves time and consideration- purchasing electronics
4 situational influences that impact the consumer purchase decision process
- purchase task- reason for engaging in decision
- social surroundings- who else is present in the process
- physical surroundings- ex. a busy store may have an effect on the consumer
- temoral effect- when the purchase is made
5 psychological influences affecting consumer behaviour
- motivation
- perception
- consumers
- values and beliefs
- lifestyle
2 influences
personal influence- created by individuals with social influence
family influence- decisions are made within the household
family life cycle
A family’s progression from formation to retirement, with each phase bringing distinct needs and purchasing behaviours