chapter 11 Flashcards
1
Q
external issues of retail
A
-terrorism
-economic downturn
-reduced tourism
2
Q
consumer issues of retail
A
-low confidence
-empowered
-difficult to gain loyalty
3
Q
independant retailer
A
-can be own boss
-yet high failure rate
4
Q
contractual system
A
-Franchise
-retailer
5
Q
what is in the retailing mix
A
1-products
2-place
3-promotion
4-personelle
5-presentation
6-price
6
Q
make it easier….
A
for customers to spend money
