chapter 13 Flashcards
1
Q
public relation
A
communication tool used to influence through unpaid media exposure
2
Q
direct response marketing
A
email marketing
3
Q
event marketing
A
provides lots of exposer and connects brands to certain occasions
4
Q
website/social media marketing…
A
-needs to be frequently checked
-is flexible
-inexpensive
-post when engagement is high
5
Q
search engine marketing includes
A
-search engine optimization
-pays per click
