Chapter 4

Question 1

Questions part 1

Answer 1

what is your vision?

Where is the money ?
Advertising, subscription, transaction fees, sales and affiliate revenues

Who and where is the target audience?
demographics, behavior patterns (life style), current consumption patterns, digital use patterns, content creation

What is the ballpark? characterize the market place

Where is the content coming from?
Statistic and dynamic

Question 2

Questions part 2

Answer 2

SWOT analysis: know yourself

E-commerce presence plan
Type of presence:
*website/app
*Social media
*Email
*Offline media

Develop a time line

1. Planning
2. website development
3. Web implementation
4. Social media Plan
5. social media implementation
6. Mobile plan

How much will that cost?

Question 3

Building a ecommerce presence: A systematic approach

Answer 3

challenges

1. Understanding of business objectives
2. knowing how to choose the right technology

Factors
Management /// Software// Hardware architecture// design// Telecommunications// Human resources

Question 4

System development life cycle

Answer 4

SDLC 
Methodology for understanding the business objectives of any system and designing an appropriate solution
1. System analysis/Planning
2. System design
3. Building the system
4. testing
5. Implementing service delivery

Question 5

Alternative web development methodologies

Answer 5

Protoyping
Agile development
Scrum
Devops

Component based development
Web services
Service oriented architecture
Micros service

Question 6

Choosing software

Answer 6

System architecture

two tier architecture

Web server software

Site manage tools