Chapter 10

Question 1

Online content

Answer 1

Television viewing remains strong, video viewing on all devices has increased, and the reading of all kinds of books, including e-books and physical books, has increased.

Total music consumption measured in hours a day listening to music has increased

85% watch online video
60%visit online news

Question 2

Revenue models (3)

Answer 2

Subscriptions
a la carte
Advertise revenue to provide content for free

Question 3

Digital rights management (DRM)

Answer 3

refers to a combination of technical (both hardware and software) and legal means for protecting digital content from unlimited reproduction and distribution without permission.

walled garden
refers to a kind of DRM that uses proprietary file formats

Question 4

MEDIA INDUSTRY STRUCTURE

Answer 4

print, movies, and music

not including delivering

Question 5

Dimensions of media content

Answer 5

Technological Convergence
Development of hybrid devices that can combine the
functionality of two or more existing media platforms
into a single device

Content Convergence
convergence in the design, production, and
distribution of content

Industry Structure Convergence
merger of media
enterprises into synergistic combinations that create
and cross-market content on different platforms

Question 6

Online publishing industry

Answer 6

online newspapers
Strength, growing 15% a year
“content is king”

challenge,
*Digital ad revenue
audience is increasingly coming from social media
sites and search engines, rather than coming directly
to the newspaper’s home page.

*Finding a revenue model
First newspaper websites appeared, newspapers 
offered their content for free

  *metered subscription
  provides access to a limited number of articles for 
  free, but requires payment of a subscription fee 
  once that limit is exceeded

  *paywall
  no access without a paid subscription

  * Growth of pure digital competitors
  * Surviving digital disruption

Question 7

Online magazines and e-books

Answer 7

Magazine aggregator
a website or app that provides subscriptions and
sales of many digital magazines

E-BOOKS AND ONLINE BOOK PUBLISHING
Amazon and apple
The process of writing and publishing a book has
similarly been changed.

E-book Business Models
composed of intermediary retailers,
traditional publishers, technology developers, device
makers (e-readers), and vanity presses

wholesale model
prices are determined by retailer

agency model
the retailer is an agent and prices are set by the
publisher

Interactive Books: Converging Technologies

Question 8

The online entertainment industry

Answer 8

key factors affecting the online entertainment industry
Audience size and growth
The emergence of streaming services and the
mobile platform
The greatest growth is anticipated in online gaming

Television and movies
over-the-top (OTT) services
offer consumers access to television shows and full-
length feature movies using Internet service rather
than cable or satellite TV service

Music

Games