Chapter 33 - Marketing and Communication Flashcards
Blind Ad
Any real estate advertisement that does not include the sponsoring broker’s business name and that is used by any licensee regarding the sale or lease of real estate.
Counteroffer
A response to an offer to enter into a contract, changing some o the terms of the original offer; a rejection of the original offer and does not create a binding contract unless the new counteroffer is accepted by the original offeror
Meeting of the Minds
Acceptance of the terms of an offer
Multiple Listing Service
A listing service whereby local member brokers agree to share listings, and agree to share commissions on properties sold jointly
Offer
When one person proposes a contract to another and that offer is accepted, a binding contract is formed
True Picture
The mandate to present accurate words and images that do not misrepresent a property or mislead a consumer in a advertising, marketing and other representations.