CHAPTER 3: PLANNING TECHNICAL ACTIVITIES Flashcards
is the output of planning, provides a methodical way of achieving desired results.
Plan
the management function that involves anticipating future trends and determining the best strategies and tactics to achieve organizational objectives.
Planning
the selection and sequential ordering of tasks required to achieve an organizational goal
Planning
deciding what will be done, who will do it, where when and how it will be done, and the standards to which it will be done
Planning
Planning at various management Levels
- Top management level - Strategic planning
- Middle management level- Intermediate planning
- Lower management level - Operational planning.
process of determining the major goals of the organization and the policies and strategies for obtaining and using resources to achieve those goals.
Strategic Planning
the decision about long-range goals and the course of action to achieve these goals.
Strategic Plan
process of determining the contributions that subunits can make with allocated resources.
Intermediate Planning
the process of determining how specific tasks can best be accomplished on time with available resources.
Operational Planning
precise statement of results sought, quantified in time and magnitude, where possible.
Goals
a course of action aimed at ensuring that the organization will achieve its objectives.
Strategy
Tactic
a short-term action taken by management
a quantitative or qualitative measuring device designed to help monitor the performances of people, capital goods, or processes.
Standard
written document or blueprint for an organization’s marketing’ activities.
Marketing plan
quantity of output a company must produce in broad terms and by product family.
Production plan
