Chapter 3: Organizing and Drafting Flashcards
business writers collect and research background info to answer several questions: (5)
- what does the receiver need to know?
- what is the receiver to do?
- how are they to do it?
- when must the receiver do it?
- what will happen if the receiver doesn’t do it?
5 informal research methods
- search company files
- talk with manager
- interview target audience
- conduct informal surveys
- brainstorm ideas
what research method should you use to find background info
searching company files
4 research methods
electronic sources, search manually, primary sources, conduct scientific experiments
use when you expect the reader to be please or mildly interested
direct startegy
when using the direct strategy you put the main idea
first
3 advantages of direct organization for receptive audiences
- saves the reader time
- sets a proper frame of mind
- reduces frustration
easy and quick to read, clear opening and main idea first are advantages of
the direct strategy
use when audience may be uninterested
indirect strategy
explanation first and main idea follows
indirect strategy
the indirect strategy works well with 3 kinds of messages:
- bad news
- ideas that need persuasion
- sensitive news
3 benefits of indirect organization for unreceptive audiences
- respects the feelings of audiences
- facilitates a fair hearing
- minimizes a negative reaction
what determines direct or indirect organizations
audience response
contains one independent clause
simple sentence
The entrepreneur saw the opportunity is an example of
simple sentence