Chapter 3: Organizing and Drafting Flashcards

1
Q

business writers collect and research background info to answer several questions: (5)

A
  • what does the receiver need to know?
  • what is the receiver to do?
  • how are they to do it?
  • when must the receiver do it?
  • what will happen if the receiver doesn’t do it?
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2
Q

5 informal research methods

A
  • search company files
  • talk with manager
  • interview target audience
  • conduct informal surveys
  • brainstorm ideas
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3
Q

what research method should you use to find background info

A

searching company files

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4
Q

4 research methods

A

electronic sources, search manually, primary sources, conduct scientific experiments

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5
Q

use when you expect the reader to be please or mildly interested

A

direct startegy

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6
Q

when using the direct strategy you put the main idea

A

first

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7
Q

3 advantages of direct organization for receptive audiences

A
  • saves the reader time
  • sets a proper frame of mind
  • reduces frustration
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8
Q

easy and quick to read, clear opening and main idea first are advantages of

A

the direct strategy

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9
Q

use when audience may be uninterested

A

indirect strategy

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10
Q

explanation first and main idea follows

A

indirect strategy

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11
Q

the indirect strategy works well with 3 kinds of messages:

A
  1. bad news
  2. ideas that need persuasion
  3. sensitive news
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12
Q

3 benefits of indirect organization for unreceptive audiences

A
  • respects the feelings of audiences
  • facilitates a fair hearing
  • minimizes a negative reaction
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13
Q

what determines direct or indirect organizations

A

audience response

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14
Q

contains one independent clause

A

simple sentence

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15
Q

The entrepreneur saw the opportunity is an example of

A

simple sentence

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16
Q

contains 2 complete but related thoughts. May be joined by a conjunction, or semicolon.

A

compound sentence

17
Q

The entrepreneur saw the opportunity; and she responded immediately. is an example of

A

compound sentence

18
Q

contains an independent clause and a dependent clause

A

complex sentence

19
Q

When the entrepreneur saw the opportunity, she responded immediately. example of

A

complex sentence

20
Q

contains at least 2 independent clauses and 1 dependent

A

compound-complex sentence

21
Q

When the entrepreneur saw the opportunity, she responded right away; however she needed capital. example of

A

compound-complex sentence

22
Q

avoid these 3 common sentence faults

A

fragment, run-on-sentence, and comma splice

23
Q

broken off part of a complex sentence (often begin with words like “although, because, even”

A

fragment

24
Q

2 independent clauses run together with no punctuation

A

run-on sentence

25
Q

many jobs prepare traditional resumes some also use websites as electronic portfolios. is an example of

A

run-on-sentence

26
Q

2 independent clauses joined with a comma

A

comma splice

27
Q

how to show emphasis through mechanics (6)

A

underlining, italics and bold, font changes, caps, dashes, and listings

28
Q

using vivid words, placing important ideas first or last, and giving important ideas the spotlight are ways to

A

show emphasis through style

29
Q

subject performs the action. example: Justin must submit a tax return

A

active voice

30
Q

subject receives the action. example: the tax return was submitted.

A

passive voice

31
Q

creates balanced writing

A

parallelism

32
Q

uses similar structure to express similar ideas, and matches nouns with nouns, verbs with verbs and clauses with clauses

A

parallelism

33
Q

“after working overtime, the report was finally finished.” is an example of

A

dangling modifier

34
Q

when modifier is not close enough to the phrase to be clear

A

misplaced modifier

35
Q

“Firefighters rescued a dog from a burning car that had a broken leg.” is an example of

A

misplaced modifier

36
Q

4 steps to drafting well-organized and effective paragraphs

A
  1. craft a topic sentence
  2. develop support sentences
  3. build paragraph coherence
  4. control paragraph length