Chapter 2: Planning your Message Flashcards
5 steps of the communication process
- sender has idea
- sender encodes idea
- sender selects channel and transmits message
- receiver decodes message
- feedback returns to sender
3 business writing goals
purposeful, economical, and audience oriented
the 3-x-3 writing process consists of
prewriting, drafting, and revising
prewriting consists of
analyzing, anticipating and adapting
drafting consists of
researching, organizing, and drafting
revising consists of
editing, proofreading, and evaluating
those who receive the message directly
primary audience
those who are not primarily addressed but can still read/view the message
secondary audience
profiling your audience can help you make choices about
language, tone, and secondary audience
selecting the best communication channel depends on these 7 factors
- importance of message
- feedback
- permanent record
- cost
- formality
- confidentiality
- receiver’s preference
richest to leanest communication channels
- face-to-face
- phone
- video chat
- IM
- letter
- memo
- blog
- report
- wiki
spotlight audience benefits
empathy
cultivating a “you” view
second-person pronouns
sounding conversational but professional
diction
using precise, vigorous words, plain language, expressing courtesy and using bias free language are examples of applying
expert writing techniques
