Chapter 3 - Missioning and visioning

Question 1

What is a mission

Answer 1

A mission is a task, duty or purpose that “send someone on their way”. Should be a driver and send someone in a certain direction.

Question 2

What is a vision?

Answer 2

Vision refers to a desired future state

Question 3

Difference between mission and vision

Answer 3

The vision is the desired future state. The mission is fundamental principles that guide us towards our vision.

so, basically hte mission is a set of principles, while the vision is the business ambition.

Question 4

How is vision and mission in regards to time?

Answer 4

The vision is very long-term. Broad, general desired state.

The mission is in every time horizon, from ultra short term to very long term.

Question 5

What are the elements of corporate mission

Answer 5

1) Organizational purpose
2) Organizational beliefs
3) Organizational values
4) Business definition