Chapter 1 - Introduction Flashcards
What is strategy?
Difficult to answer, the academics are opposed to each other. People follow different views and beliefs
elaborate on key issues?
The core point is that people are very different in regards that what issues are considered key
What is the intention of this book?
encourage thinking aobut the values of different views
elaborate on tool driven vs problem driven approach
tool driven is about first learning about the tools, and then applying them on problems.
The problem driven is about understanding the problem, and then looking into tools.
how does this book handle problems vs theories+
Present an issue, deep the issue, and then present the major theories within the issue.
NB: The theories are not necessarily exclusive to an issue. The book utilitze theories that are useful for the issue
what kind of problems do we differ between?
either/or,
both/and,
Examples of either/or problems are:
1) Puzzles
2) Dilemmas
Examples of both/and problems:
1) Trade-offs
2) Paradoxes
Puzzle is a challenge with an optimal solution.
Dilemmas have two solutions where neither is necessarily a good solution.
Trade-offs have many solutions, each one striking a differnet balance. FOr instance work vs leisure time.
Paradoxes are cases where we actually need both solutions, but there are no solution. It is a wrestle.
Important thing about either/or problems vs the both/and problems
either/or can be solved.
both/and can only be managed. There are no choice we make that solve the problem.
What options do we have in terms of managing paradoxes
Navigating: focusing on one contrary demand at a time. Paradox is mnaged over time by considering a sequential series of contrary initiatives. Keyword is initiatives. The firm will focus on one demand at a time.
parallel processing: Split up the contrary demands and handle them at differnet “places”. Then they are typically integrated in some way.
Balancing: Finding a dynamic equilibrium. Search for a company specific balance that may very well change with time. The goal is NOT to find a static solutiotn.
Juxtaposing: managing both demands at the same time on a permanent basis.
Resolving: high level equilibrium
Embracing: Utilizing the contrary demands in a way that can facilitate best of both worlds
What is the goal with the paradoxes?
The goal is not to manage them in itself. The goal is to outperform competitors. Managing the paradoxes is a way of helping to do this
What are/define “strategic problems”
A strategic problem is not a negative thing, but is a challenging situation that needs to be resolved.
Can be to profit on observed opportunities or to deal with an imminent treat for instance.
What is the chapter about strategizing about+
The strategic reasoning process. How we think, and how we should think
What is “cognition”?
Cognition is defined as “to know”
Elaborate broadly on the issue of strategic thinking
Basically: The human brain has its shortcomings.
We are interested in the cognitive activities, which is the strategic thinking activities that we do. This is about identifying problems, diagnosing, realizning and conceiving.
However, the brain is fucked up, and is limited by cognitive abilities. In order to be able to do the cognitive activities, people need to command certain mental facultiies.
to deal with the shortcomings, the human brain copes by building simiplifed models, which we refer to as cognitive maps.
Elaborate on cognitive activities
In general, we say that the cognitive activities are mental tasks intended to increase the strategist’s knowing.
we make a distinciton between the cognitive activities that are “defining” and those that are “solving” a problem.
We have 4 cognitive activities.
1) Identifying
2) Diagnoising
3) Conceiving
4) Realizing
Identifying and diagonising are in the “defining” part, while “realizing” and “conceiving” are in the solving part.
Identifying is about recognizing a problem and acknowledge their challenges and importances.
Diagnoizing is about trying to understand that structure of the problem and its underlying cause. Reflective part.
Conceiving is about formulating potential solutions and imagining ways to deal with the problem.
Realizing is about implementing the solution.
The order of the list is important to give structure to the process.
elaborate on cognitive abilities
In essence,
1) We cant know everyhthing
2) We are limited in processing power
3) We have limited in memory