Chapter 3: Ebusiness- electronic Business Value Flashcards

1
Q

Disruptive technology

A

A new way of doing things that initially does not meet the needs of existing customers
- WWW

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2
Q

Sustaining technology

A

Produced an improved product customers are eager to buy

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3
Q

Innovator’s dilemma

A

Established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders

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4
Q

World Wide Web

A

Provides access to internet information through documents including text, graphics, audio and video files that use a special formatting language called

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5
Q

Hypertext transport protocol

A

The internet protocol web browsers use to request and display web pages using URL

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6
Q

E commerce

A

The buying and selling of goods and services over the internet

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7
Q

E business

A

Incluses e commerce along with all activities related to internal and external business operations

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8
Q

Advantages of e business

A
Expanding global research
Opening new markets
Reducing costs
Improving operations
Improving effectiveness
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9
Q

Information richness

A

The depth and breadth of details contained in a piece of textual, graphic, audio or video information

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10
Q

Information reach

A

Measures the number of people a firm can communicate with all over the world

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11
Q

Mass customization

A

The ability of an organizTion to tailor its products or services to the customers specifications

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12
Q

Personalization

A

When a company knows enough about a customers likes and dislikes that it can fashion offers more likely to appeal to that person

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13
Q

Intermediary

A

Agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together

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14
Q

Interactivity

A

Measures advertising effectiveness by counting visitor interactions with the target ad, number of pages viewed, and number of repeat visits to the advertisement

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15
Q

Clickstream data

A

The ability to observe the exact pattern of a consumers navigation through a site

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16
Q

E business model

A

A plan that details how a company creates, delivers, and generates revenues on the internet

  • business to business
  • business to consumer
  • consumer to business
  • consumer to consumer
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17
Q

Identifying limited market segments

A

The main challenge of e business is the lack of growth in some sectors due to product or service limitations

18
Q

Managing consumer trust

A

Internet marketers must develop a trustworthy relationship to make that initial sale and generate customer loyalty

19
Q

Adhering to taxation rules

A

Companies that operating online must obey a patchwork of rules about which customers are subject to sales tax on their purchases and which are not

20
Q

Challenges of E business

A

Identifying limited marketing segments
Managing customer trust
Ensuring customer protection
Adhering to taxation rules

21
Q

Web 2.0

A

The next generation of internet use- a more mature distinctive communications platform

22
Q

Advantages of business 2.0

A

Content sharing through open sourcing
User contributed content
Collaboration inside the organization
Collaboration outside the organization

23
Q

Open system

A

.Nonproprietary hardware and software based on publicly known standards that allow third parties to create add on products to plug into or inter operate with the system

24
Q

User contributed content

A

Created and updated by many users for many users

25
Q

Reputation system

A

Where buyers post feedback on sellers

26
Q

Collaboration system

A

Set of tools that support the work of teams or groups by facilitating the sharing and flow of information

27
Q

Collective intelligence

A

Collaborating and tapping into the core knowledge of all employees, partners, and customers

28
Q

Knowledge management

A

Involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions

29
Q

Collaboration inside the organization

A

Collaboration system
Collective intelligence
Knowledge management

30
Q

Collaboration outside the organization

A

Crowd sourcing

31
Q

Crowd sourcing

A

The wisdom of the crowd

- asynchronous and synchronous communication

32
Q

Social media

A

Websites that rely on user participation and user contributed content
- social networks

33
Q

Social tagging

A

Specific keywords or phrases incorporated into website content for means of classification or taxonomy

34
Q

Blog

A

Online journal that allows users to post their own comments, graphics, and video

  • microblogging
  • real simple syndication
35
Q

Wiki

A

Collaborative web page that allows users to add, remove, and change content, which can be easily organized and reorganized as required
- network effect

36
Q

Mashup

A

Website that uses content from more than one source to create a completely new product or service

  • application programming interface
  • mashup editor
37
Q

Challenges of business 2.0

A

Technology dependence
Information vandalism
Violations of copyright and plagiarism

38
Q

Web 3.0

A

Based on intelligent web applications using natural language processing, machine based learning and reasoning, and intelligence applications

39
Q

eGovernment

A

Involves the use of strategies and technologies to transform governments by improving the delivery of services and enhancing the quality of interaction between the citizen consumer within all branches of government

40
Q

Mobile business

A

The ability to purchase goods and services through a wireless internet enabled service

41
Q

Digital Darwinism

A

Implies that organizations that cannot adapt to the new demands placed of them for surviving in the Information Age are doomed to extinction