Chapter 3: Ebusiness- electronic Business Value Flashcards
Disruptive technology
A new way of doing things that initially does not meet the needs of existing customers
- WWW
Sustaining technology
Produced an improved product customers are eager to buy
Innovator’s dilemma
Established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders
World Wide Web
Provides access to internet information through documents including text, graphics, audio and video files that use a special formatting language called
Hypertext transport protocol
The internet protocol web browsers use to request and display web pages using URL
E commerce
The buying and selling of goods and services over the internet
E business
Incluses e commerce along with all activities related to internal and external business operations
Advantages of e business
Expanding global research Opening new markets Reducing costs Improving operations Improving effectiveness
Information richness
The depth and breadth of details contained in a piece of textual, graphic, audio or video information
Information reach
Measures the number of people a firm can communicate with all over the world
Mass customization
The ability of an organizTion to tailor its products or services to the customers specifications
Personalization
When a company knows enough about a customers likes and dislikes that it can fashion offers more likely to appeal to that person
Intermediary
Agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together
Interactivity
Measures advertising effectiveness by counting visitor interactions with the target ad, number of pages viewed, and number of repeat visits to the advertisement
Clickstream data
The ability to observe the exact pattern of a consumers navigation through a site
E business model
A plan that details how a company creates, delivers, and generates revenues on the internet
- business to business
- business to consumer
- consumer to business
- consumer to consumer