Chapter 3 Flashcards

1
Q

Management research question hierarchy

A
  1. Management dilemma
  2. Management questions
  3. Research Assyrians
  4. Investigate questions
  5. Measurement questions
  6. Management decision
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2
Q

Management dilemma

A

Either problem or opportunity
May be symptom of prob
Not difficult to identify but choosing one to focus on may be difficult

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3
Q

Examples of management dilemma

A
Low attendance 
High turnover
Losing 
Low satisfaction 
Broke
Decline in sponsorships
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4
Q

Exploration

A

Review published sources and interview info from gatekeepers to understand true management dilemma

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5
Q

Research questions

A

Hypotheses of choice that best state objectives of study

Fact oriented info gathering questions

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6
Q

Investigative questions

A

Researcher must answer to satisfactorily arrive at conclusion about research question

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7
Q

Measurement questions

A

Questions we actually ask or extract from respondents

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