Chapter 3 Flashcards
1
Q
Management research question hierarchy
A
- Management dilemma
- Management questions
- Research Assyrians
- Investigate questions
- Measurement questions
- Management decision
2
Q
Management dilemma
A
Either problem or opportunity
May be symptom of prob
Not difficult to identify but choosing one to focus on may be difficult
3
Q
Examples of management dilemma
A
Low attendance High turnover Losing Low satisfaction Broke Decline in sponsorships
4
Q
Exploration
A
Review published sources and interview info from gatekeepers to understand true management dilemma
5
Q
Research questions
A
Hypotheses of choice that best state objectives of study
Fact oriented info gathering questions
6
Q
Investigative questions
A
Researcher must answer to satisfactorily arrive at conclusion about research question
7
Q
Measurement questions
A
Questions we actually ask or extract from respondents