Chapter 1 Flashcards
why study business research?
provides individuals w/ knowledge and skills to solve problems and meet challenges of fast-paced decision making environment
management dilemma
problem or opp that requires management decision
need training in disciplined process for conducting inquiry
value of acquiring research skills as sport manage
manager as decision maker
subordinate employee as researcher
manager as buyer of research or consultant
managers as elevator of secondary sources
research analyst
who else does research?
academics
students
government and commercial orgs
consultants
business research
systematic inquiry that provides info to guide business decisions
to address management dilemmas
process of determining, acquiring, analyzing, synthesizing, and disseminating relevant business data, info, and insights to decision makers in ways that mobilize orgs to take appropriate business actions that reduce risk and max performance
ways to reduce risk of management and marketing decision
social physical financial environmental technological
applied research
applies research to discovering solutions for immediate probs or opps
basic or pure research
aims to solve perplexing questions or obtain new knowledge of experimental or theoretical nature that has little direct or immediate impact on action performance or policy decisions
reporting studies
provide summation of data often recasting data to achieve deeper understanding or to generate stats for comparison
descriptive study
tries to discover answers to questions who what when where and sometimes how
explanatory study
attempts to explain reasons for phenomenon that descriptive study only observed
predictive study
attempts to predict when and in what situations event will occur
may also be described as applied research or basic research
