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Tourism > Chapter 3 > Flashcards

Chapter 3 Flashcards

1
Q

5 Components of TDA

A 
Natural Resources
Infrastructure
SupraStructure
Transportation System
Hospitality of Host
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2
Q

Infrastructure

A

‘guts of the city’

roads, telephone wires, electrical wires, sewage- essential services both seen and unseen

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3
Q

SupraStructure

A

a communities building- lodging facilities, restaurants, terminals, sport complexes, stores etc

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4
Q

Transport System

A

the actual vehicles that use infrastructure-

together infrastructure/transportation system provide the guest (and host) with access to and around the destination

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5
Q

Hospitality of Host

A

includes the social and political culture- but involves much more than laws and culture. It is the genuine warmth shown by the local population- smiles and greetings/the willingness to tolerate the changes that tourism brings

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6
Q

Destination Life Cycle

A

conception
building
maturity
decline

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7
Q

Conception (Destination Life Cycle)

A

ideas flow, plans are made and research is done to ensure that there is a demand for the product

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8
Q

Maturity

A

during this phase all components of the destination are fully developed, and the product is being marketed successfully- visitor use is high

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9
Q

Decline ( Destination of Life Cycle)

A

once a site has enjoyed several years of high activity- begins to lose visitors

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10
Q

Planing for Tourism (Steps 8)

A
  1. Inventory
  2. Forecast Trends
  3. Develop a Vision/Mission Statement/Objectives and Goals
  4. Study Alternative Plans of Action
  5. Select Preferred Alternative
  6. Develop a Strategy to Reach Goals
  7. Implement PLan
  8. Review, Evaluate, Revise & Continue w plans
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11
Q

Inventory (5 components)

A

Political Atmosphere
Social Atmosphere (festivals/special events)
physical environment
infrastructure/suprastructure (product capacity)
economic environment

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12
Q

Trend

A

current style or preference

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13
Q

Forecast Trends (2)

A

Qualitative Methods

Quantitate Methods

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14
Q

Qualitative Methods

A

the use of experts and accumulated experience and knowledge to predict the likely outcome of events

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15
Q

Quantitative Methods

A

The Analysis of numerical data (current and historical) to help determine the future

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16
Q

Delphi Technique

A

systematic survey of tourism industry experts who are asked a series of questions developed

17
Q

Trend Analysis

A

plots historical data over a number of cycles

18
Q

Integrated Development (6)

A
  1. One Developer
  2. Balanced Development (condo/ski lift)
  3. Rapid Development
  4. Functional Form (cohesive form)
  5. Isolation
  6. High Prices
19
Q

Catalytic Development

A

Initial Development Stimulates other projects

  1. Centralized Development
  2. Secondary Developers
  3. Interdependecy
20
Q

Coattail Development

A

happen around unique natural attractions

  1. No Common Theme
  2. Duplication & Redundancy
  3. Greater Competition
  4. Late Community Involvement
21
Q

6 Factors to a TDA Success

A
  1. sense of place
  2. ensuring product/market fits
  3. clustering facilities
  4. transportation
  5. partnerships w community
  6. environment maintain/restore
22
Q

City Gateway

A

an access point that signals to visitors that they have arrived

23
Q

Market Match

A

when the product a destination is selling meets the target markets needs and expectations

24
Q

Things from CBSA

A

boarder to show

foreign organizations remission order

25
Q

7 Factors Hindering Tourism Growth

A
  1. Environmental Concerns
  2. Financial Concerns
  3. Tourism Literacy
  4. Seasonality
  5. Lack of Trained Personnel
  6. Transportation Costs
  7. Poor Product Packaging/Lack of integrated market plan
26
Q

Characteristics of Tourism (8)

A
  1. Intangible
  2. Costly
  3. Perishable
  4. Cant be Stored
  5. Fixed Supply
  6. Seasonal
  7. Time Constraints curbs use
  8. Inseparable
27
Q

Elastic Tourism

A

travel is a luxury- not a life sustaining product

28
Q

4 P’s of Marketing Mix

A

Product
Price
Place (channel of distribution)
Promotion

29
Q

marketing plan

A

a written short term plan that details how a product will use its marketing mix to achieve its goal (financial or other)

30
Q

perceived value

A

the customers mental estimate of the worth of a product

Tourism (4 decks)

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