Chapter 3 Flashcards
5 Components of TDA
Natural Resources Infrastructure SupraStructure Transportation System Hospitality of Host
Infrastructure
‘guts of the city’
roads, telephone wires, electrical wires, sewage- essential services both seen and unseen
SupraStructure
a communities building- lodging facilities, restaurants, terminals, sport complexes, stores etc
Transport System
the actual vehicles that use infrastructure-
together infrastructure/transportation system provide the guest (and host) with access to and around the destination
Hospitality of Host
includes the social and political culture- but involves much more than laws and culture. It is the genuine warmth shown by the local population- smiles and greetings/the willingness to tolerate the changes that tourism brings
Destination Life Cycle
conception
building
maturity
decline
Conception (Destination Life Cycle)
ideas flow, plans are made and research is done to ensure that there is a demand for the product
Maturity
during this phase all components of the destination are fully developed, and the product is being marketed successfully- visitor use is high
Decline ( Destination of Life Cycle)
once a site has enjoyed several years of high activity- begins to lose visitors
Planing for Tourism (Steps 8)
- Inventory
- Forecast Trends
- Develop a Vision/Mission Statement/Objectives and Goals
- Study Alternative Plans of Action
- Select Preferred Alternative
- Develop a Strategy to Reach Goals
- Implement PLan
- Review, Evaluate, Revise & Continue w plans
Inventory (5 components)
Political Atmosphere
Social Atmosphere (festivals/special events)
physical environment
infrastructure/suprastructure (product capacity)
economic environment
Trend
current style or preference
Forecast Trends (2)
Qualitative Methods
Quantitate Methods
Qualitative Methods
the use of experts and accumulated experience and knowledge to predict the likely outcome of events
Quantitative Methods
The Analysis of numerical data (current and historical) to help determine the future
Delphi Technique
systematic survey of tourism industry experts who are asked a series of questions developed
Trend Analysis
plots historical data over a number of cycles
Integrated Development (6)
- One Developer
- Balanced Development (condo/ski lift)
- Rapid Development
- Functional Form (cohesive form)
- Isolation
- High Prices
Catalytic Development
Initial Development Stimulates other projects
- Centralized Development
- Secondary Developers
- Interdependecy
Coattail Development
happen around unique natural attractions
- No Common Theme
- Duplication & Redundancy
- Greater Competition
- Late Community Involvement
6 Factors to a TDA Success
- sense of place
- ensuring product/market fits
- clustering facilities
- transportation
- partnerships w community
- environment maintain/restore
City Gateway
an access point that signals to visitors that they have arrived
Market Match
when the product a destination is selling meets the target markets needs and expectations
Things from CBSA
boarder to show
foreign organizations remission order
7 Factors Hindering Tourism Growth
- Environmental Concerns
- Financial Concerns
- Tourism Literacy
- Seasonality
- Lack of Trained Personnel
- Transportation Costs
- Poor Product Packaging/Lack of integrated market plan
Characteristics of Tourism (8)
- Intangible
- Costly
- Perishable
- Cant be Stored
- Fixed Supply
- Seasonal
- Time Constraints curbs use
- Inseparable
Elastic Tourism
travel is a luxury- not a life sustaining product
4 P’s of Marketing Mix
Product
Price
Place (channel of distribution)
Promotion
marketing plan
a written short term plan that details how a product will use its marketing mix to achieve its goal (financial or other)
perceived value
the customers mental estimate of the worth of a product
