Chapter 2 Flashcards

1
Q

Demographics 5

A
age
occupation
education
income level
marital status
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2
Q

motivators

A

business or pleasure

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3
Q

psychographics

A

personality, behaviours, likes and dislikes

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4
Q

Business Guests

A

35% of all airline seats

meeting & conventions are the 2 main reasons for business travel

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5
Q

Main Types of Business Travellers (4)

A

Frequent Business Travellers
Luxury Business Travellers
Female Business Travellers
International Business Travellers

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6
Q

Frequent Business Travellers

A

stay repeatedly in the same hotels (which offer them specialized services)
staff members are encouraged to remember the guests (their likes/dislikes) and names

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7
Q

Luxury Business travellers

A

desire the best of travel experiences these guests are not concerned w cost but consider service attitude extremely important

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8
Q

Female Business Traveller

A

in 2000 they made up 50% of the business tourism market
female travellers travelling alone have somewhat different needs
more concerned w safety and is more likely to order room service

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9
Q

International Business Traveller

A

this segment is down due to higher costs
many companies are using internet conferences as a viable alternative to travel
language services are extremely important to this segment

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10
Q

Motivation: The Pleasure Guest

A

discretionary time
discretionary income
Family life stage

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11
Q

Discretionary Time

A

empty-nest
young-singles

have way more time for vacations

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12
Q

psychographics

A

using behaviour or motives to categorize travellers

helps hosts understand the the activities, interests, opinions, personalities and likes/dislikes of a guest

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13
Q

Allocentric

A

Risk Takers. Prefers to go where no foot has trod before and is willing to go w/o normal conveniences of life in order to gain a fuller travel experience.

Africa, South Pacific

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14
Q

psycocentrics

A

“arm chair” travellers
some of whom prefer to get their travel experiences watching tv and speciality travel networks
seeks communities that feel like home- disney land etc
VFR is a common motivator

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15
Q

VFR

A

visiting friends and relatives ( as a motivator for travel)

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16
Q

Midcentric

A

travel to obtain a break in their routine
although they enjoy a change of pace, they are not likely to choose a vacation that deprives them of the basic comforts of life
as we age we are more likely to fall into this category

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17
Q

extrovert

A

is an individual who is outgoing and uninhibited in interpersonal situations. they look to interact w the locals and go to their bars/restaurants to intermingle and make new friends

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18
Q

introvert

A

is more concerned w personal thoughts and feelings and is more likely to eat in a quite comfortable restaurant

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19
Q

Internal Locus of Control

A

believe that they are in charge of what happens in their lives and that they control their own destiny

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20
Q

External Locus of Control

A

people believe that events are predetermined by other powerful individuals, fate, or chance and accept that what will be, will be.

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21
Q

Pull Factors

A

external things that draw guests to a destination and continue to be an important reason for travel

friends, relatives, celebrities, public figures, scenic areas, historic areas, educational events, recreational events, cultural events, sports events

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22
Q

Push Factors

A

are those foces, needs, motivations and ways of thinking that come from w/in us. generated from our inner self and include the following:

adventure, challenge, escape, kinship, novelty, prestige, rest and relaxation, self-discovery

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23
Q

Tourism & Terrorism (List 4 Events)

A

September 11
War in Iraq
SARS in TO
BSE (Mad Cow Disease)

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24
Q

Maslow’s Hierarchy

A
Self Actualization
Ego
Social
Safety
Physiological
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25
Q

Physiological Needs (Travel)

A

simple and generate motivators such as escape from cold climate, break from stress, and physical relaxation

(accommodations, transportation and food)

26
Q

Safety Needs (Travel)

A

Rests w governments- police medical services

27
Q

Social Needs (Travel)

A

VFR- visiting friends and relatives is the most common pleasure motivator

28
Q

Ego/Esteem

A

persons need to feel important and special

included are trips to see the olympics or special events, incentive travel (awards for performance) and the need for special service such as gold memberships or first class services

keeping up with the jones

29
Q

Self-Actualization

A

achieving ones full potential as a human being

self guided walking tours through vineyards of bordeaux to learn the language

30
Q

MacIntosh & Goeldner Motivators (4)

A

Physical Motivators
Cultural Motivators
Interpersonal motivators
Status/Prestige Motivators

31
Q

Physical Motivators

A

directly related to health. sports participation, relaxation, health treatments, or fat farm attendance (curative health motivators)

32
Q

Cultural Motivators

A

are a desire to learn more about the music, architecture, food, art and folklore or religion of other people

steam from a curiosity to experience another way of life

33
Q

Interpersonal Motivators

A

VFR or escaping FR

34
Q

Status and Prestige Motivators

A

need for regonition, attention, appreciation and good reputation

35
Q

SATH

A

Society for Accessible Travel and Hospitality

$81.7 billion on travel products

75% of people w disabilities eat out at least once a month

36
Q

Individual Barriers to Travel (8)

A
Cost
Lack of Time
Accessibility, Distance or Ease of Travel
Health/Disabilities
Travel Tastes & Experience
Education
Age
Fear
37
Q

Tourism Illiteracy

A

the condition of not knowing or understanding the benefits of tourism

38
Q

Benefits of Tourism (10)

A
Economic Diversification
Cultural Preservation
Better Food Service/Entertainment/Shopping
Enhanced Travel
Area Beautification
Tax Revenue
Foreign Capital
Recreational/Educational Facilities
Modernization (infrastructure-roads/airports)
Favorable World Image
39
Q

Barriers To Tourism Acceptance (9)

A
Crime/Unwanted Behaviour
Air/h2o/noise pollution
Congestion
Local Resentment
inflation
seasonality
leakage
increases in cost of services
diversion of government funds
40
Q

GV. Doxey’s Levels of Index of Tourist Irritation

A
Stage 1: Level of Euphoria
Stage 2: Level of Apathy
Stage 3: Level of irritation
Stage 4: Level of anatagonism
Stage 5: The Final level
41
Q

Level of Euphoria

A

positive vibrations occur as tourist $$ begins to flow, additional jobs and resources have a positive impact on the community. visitors are greeted happily

42
Q

Level of Apathy

A

residents begin to take advantage of the tourist, inflation may have negative impacts on locals. tourists and their financial resources are taken advantage of

43
Q

Level of Irritation

A

when the industry is nearing saturation- local residents become annoyed by the # of tourists

44
Q

Level of Antagonism

A

irritation becomes more vocal & tourists are blamed for all the negative occurrences such as crime. At this stage there may be irreversible changes in local culture and moral attitudes

45
Q

The Final Level

A

local residents forget that they way they lived was what first attracted tourists, they are unable to deal with the changes brought about by the increase in tourism

46
Q

WHTI

A

western hemisphere travel initiative (security measures pass by the US)

47
Q

Industry Canada

A

responsible for the overall well being of the tourism sector

48
Q

FAC

A

Foreign Affairs Canada

responsible for issuing canadian passports and canadian entrance visas.

49
Q

CBSA

A

Canada Border Service Agency

responsible for checking travel documents

50
Q

Parks Canada Agency

A

independent agency reporting to Environment Canada overseas the national parks, 131 historic sites

51
Q

Transport Canada

A

overseas the regulation of our transport system and helps with the building and maintenance of the transportation infrastructure

52
Q

CTC

A

Canadian Tourism Commission

53
Q

NCC

A

National Capital Commission
independent legal entity created by Parliament to ensure that public policies pursed on behalf of the National Capital region benefit all Canadians.

54
Q

HR Challenges (10)

A
Industry Image (hamburger flippers)
Unskilled Labour
Poor Training Practices
Poor Attitude/ Self Image
high Turnover
Shrinking Labour Pool
demand for qualified workers
poorly trained managers
language barriers
lack of recognition of institutional training
55
Q

TEC

A

Tourism Education Council

overseen by the CTHRC

56
Q

Occupational Standards

A

documents outlining the skills, knowledge and attitudes (SKA) that an individual must demonstrate and practice to be deemed competent in a given occupation

57
Q

SKA

A

skills, knowledge and attributes

58
Q

emerit

A

a program offered by the CTHRC makes training easily accessible from your home computer

59
Q

morals

A

ability to make a distinction btwn right and wrong

60
Q

ethics

A

a system or code of morals of a particular person, religion, culture, group or profession