Chapter 2 Flashcards
Demographics 5
age occupation education income level marital status
motivators
business or pleasure
psychographics
personality, behaviours, likes and dislikes
Business Guests
35% of all airline seats
meeting & conventions are the 2 main reasons for business travel
Main Types of Business Travellers (4)
Frequent Business Travellers
Luxury Business Travellers
Female Business Travellers
International Business Travellers
Frequent Business Travellers
stay repeatedly in the same hotels (which offer them specialized services)
staff members are encouraged to remember the guests (their likes/dislikes) and names
Luxury Business travellers
desire the best of travel experiences these guests are not concerned w cost but consider service attitude extremely important
Female Business Traveller
in 2000 they made up 50% of the business tourism market
female travellers travelling alone have somewhat different needs
more concerned w safety and is more likely to order room service
International Business Traveller
this segment is down due to higher costs
many companies are using internet conferences as a viable alternative to travel
language services are extremely important to this segment
Motivation: The Pleasure Guest
discretionary time
discretionary income
Family life stage
Discretionary Time
empty-nest
young-singles
have way more time for vacations
psychographics
using behaviour or motives to categorize travellers
helps hosts understand the the activities, interests, opinions, personalities and likes/dislikes of a guest
Allocentric
Risk Takers. Prefers to go where no foot has trod before and is willing to go w/o normal conveniences of life in order to gain a fuller travel experience.
Africa, South Pacific
psycocentrics
“arm chair” travellers
some of whom prefer to get their travel experiences watching tv and speciality travel networks
seeks communities that feel like home- disney land etc
VFR is a common motivator
VFR
visiting friends and relatives ( as a motivator for travel)
Midcentric
travel to obtain a break in their routine
although they enjoy a change of pace, they are not likely to choose a vacation that deprives them of the basic comforts of life
as we age we are more likely to fall into this category
extrovert
is an individual who is outgoing and uninhibited in interpersonal situations. they look to interact w the locals and go to their bars/restaurants to intermingle and make new friends
introvert
is more concerned w personal thoughts and feelings and is more likely to eat in a quite comfortable restaurant
Internal Locus of Control
believe that they are in charge of what happens in their lives and that they control their own destiny
External Locus of Control
people believe that events are predetermined by other powerful individuals, fate, or chance and accept that what will be, will be.
Pull Factors
external things that draw guests to a destination and continue to be an important reason for travel
friends, relatives, celebrities, public figures, scenic areas, historic areas, educational events, recreational events, cultural events, sports events
Push Factors
are those foces, needs, motivations and ways of thinking that come from w/in us. generated from our inner self and include the following:
adventure, challenge, escape, kinship, novelty, prestige, rest and relaxation, self-discovery
Tourism & Terrorism (List 4 Events)
September 11
War in Iraq
SARS in TO
BSE (Mad Cow Disease)
Maslow’s Hierarchy
Self Actualization Ego Social Safety Physiological