Chapter 1 Flashcards
CVB
Convention and Visitors Bureau
ADA
Americans w Disabilities Act
DMO
Destination Marketing Organization
TDA
Tourist Destination Area
USP
Unique Selling Proposition
NRD
Non Resident Delegate
ADS
Approved Destination Status
FIT
Fully Independent Traveller
RFP
Request For Proposal
UNESCO
United Nations Educational, Scientific and Cultural Organization
What is the Buchanan Report?
a “white paper” report written (1994) under chretian to review the scope of the tourism industry in Canada and its impact on society
WHTI
Western Hemisphere Travel Initiative
=thickening of boarders
5 Points of the Buchanan Report
1-tourism industry creates more jobs at a faster pace than any other industry
2-$ created by the industry benefit all levels of government w/ nearly 40% of revenue split btwn federal, provincial and municipal
3-employs more females, young adults and minorities than any other industry
4-Quality of the jobs created range from entry level to highly paid executives
5-the value of tourism was VASTLT undervalued and misunderstood by all levels of the government
Two Organizations Formed as a Result of the Buchanan Report
CTC: Canadian Tourism Comission
promotes all areas of the industry by at home and abroad
CTHRC: Canadian Tourism Human Resource Council
develops and identifies training strategies and standards for all areas/levels of the industry
8 Components of the Tourism Sector
Transportation Accommodation F&B Attractions (Peggy's Cove) Events (Calgary Stampede) Aventure Tourism & Outdoor Recreation (ATOR) Travel Services (travel agents etc) Tourism Services (support providers)
Events Vs. Attractions
Events are time sensitive
Attractions are permanent
Travel Services vs Tourism Services
Travel Services: Travel agents etc who sell tourism
Tourism Services: provides support for the tourism sector (board guards, teachers accountants etc)
NAICS
North American Industry Classification System
a standard industrial classification that allows USA, Mexico and Canada to compare their tourism industries. Recognizes tourism as a service producing sector with 5 sub sections.
5 Sub Sections of NAICS
RAFTT
Recreation/Entertainment Accommodations F&B Transport Travel Services
UNWTO
United Nations World Tourism Organization
UNWTO defines tourism as:
the activities of persons travelling to and staying in places outside their environment for not more than one consecutive year for leisure, business and other purposes
Types of Toursim (8)
page 8/9
Agricultural Tourism Ecotourism Edu-Tourism Culinary Tourism Volunteer Tourism Spa Tourism Medical Tourism Extreme Tourism (Space Tourism..)
Newest Most Expensive type of tourism:
Space Tourism
Agricultural Tourism
working on farms, learning about the production of a specific product
Ecotourism
understanding a nature experience
Typically for endangered or threatened ecosystems
typically $$$$ as well as informative
Edu-Tourism
Travelling to learn about a specific item/thing
i.e. learning about Roman civilization (similar to Le Grand Tour)
Culinary Tourism
traveling to experience cuisine. cooking courses or wine tasting are examples
Volunteer Toursim
traveling and giving back. Working in an orphanage
Spa Tourism
Travelling specifically for overall health and well-being
Medical Tourism
a branch of Spa Tourism. Involves travellers choosing a destination to gain access to a specific medical practice (i.e. tummy tucks in Thailand)
Extreme Tourism
paying to put your life at risk. appeals to those who enjoy the adrenaline rush of danger. Activities like: swimming w sharks
What Motivates People to Travel/ Reasons for the Growth of Tourism (12)
page 9-12
1- Transportation advances 2-Advances in Media Coverage 3-Introduction of Computer Systems 4- Internet & E-Commerce 5-Better Education 6-More Disposable Income 7-Stressful LIfestyles 8-Declining Cost of Travel 9-Better Marketing/Promotion 10-Common WorldWide Currency 11-Easing of Government Travel Restrictions 12-Political Stability
Noted Earlier travellers (2)
Phoenicians & Sumerians
they focuses on industry to increase their wealth, established early trade routes to Europe/Africa
Phoenicians
noted sailors, responsible for maps that showed their system of h20 routes
Sumerians
created the first coinage and use it for payment of goods
Name 3 Major Civilizations That dominated the world btwn 4800-300 BC
Egyptians
Greeks
Romans
Egyptians Known for:
strong central government
large flourishing cities built along the nile for easy/safe travel
Greeks Known For
Development of city-states
maintained roads/ports
made travel part of their lifestyle (go see temples/gladiators)
Romans Known For:
Use of Common Currency
Good conquerors and administrators. Built roads btwn all their conquered cities. Built up restaurants, bars, baths & shrines became destinations. Development of inns and taverns.
Services Developed under the Romans:
fast food/bars/restaurants
baths and shrines became destinations
inns & taverns along the roads
entertainment
Trip definition
any travel that takes a person 80km from their place of residence for any reason other than to commute to work/school, travel in an ambulance or to a hospital
foreign tourists
person visiting a country other than that in which they primarily reside for a period of at least 24 hours
inbound tourists
= foreign tourists
outbound tourists
canadians that visit other countries
domestic tourists
people travelling in the country which they reside for at least 24 hours and travelling at least 80km from home
excursionists
same day visitors
travel 80km from their homes but do not stay overnight
Why do Canadians Travel:
- our winters are cold
- foreign countries promote their attractions more effectively than canada
- canadians are not aware of the tourism treasures w/in our boarders
- we have relatives outside the country
travel deficit
the tourism $ lost when canadians leave the country
multiplier effect
the beneficial effect this revenue has on nearly everyone in a community
leakage
you+me in banff
when a community can no support the influx of tourists and must import workers and goods in order to sustain the industry
Le Grand Tour
17th/18th century-prepared heirs for the future by teaching them languages, and financial skills, and ensuring a knowledge of religious and legal structures
Conrad Hilton
international hotelier. created the hilton. Visionary for creating revenue producing centers
Innovations Conrad Hilton Contributed (5) :
~year-to-date reports summarizing all the financial actions of the day
~computerized hotel reservations system
~master of identifying lobby space that could be revenue-producing (shops/restaurants)
~ franchising
~white elephants = making unprofitable hotels profitable
Tourism is an EXPORT
sell experiences for money
the experiences leave the country w the tourists
established in 1990 and headquartered in london, this private organization works w the governments around the world, helping them realize the full impact of tourism
World Travel and Tourism Council
WTTC
A Not-for-profit industry association representing tourism-related buisness, associations, institutions and individuals. This organizations provides representation at the national level and up-to-date information on tourism related issues
TIAC
Tourism Industry Association of Canada
An airline created organization that is responsible for the ease of international air travel, including safety and security
IATA
International Air Transport Association
an active tourism organization in our own community that focuses on marketing and selling what a city/area has to offer- it connects buyers w the suppliers
CVB
convention and visitors bureau
the official consultative organization of the UN on tourism
UNWTO
united nations world tourism organization
Its members come from all components of the tourism sector and is a good example of countries uniting for the benefit of the tourism sector
PATA
Pacific Asia Travel Association
is the consultative organization of the UN. Its members are governments that have a vested interest in the safe, orderly growth of the worlds airline industry
ICAO
INternational Civil Aviation Organization
not-for profit trade association for much of the travel sector of canada
ACTA
Association of Canadian Travel Agents
is an integral part of of Canada’s foremost research institute. Is privately funded and engages in extensive research on the tourism sector
CTRI
Canadian Tourism Research Institute
