Chapter 12 aka Chapter 4: Challenges & The Future

Question 1

Code of Ethics

Answer 1

important to instill in employees from the very beginning of their employment, ensuring that safety, as well as enjoyment, tops the list of successful requirements

Question 2

Issues Causing Concern in the Tourism Sector: (7)

Answer 2

1. Transportation
2. Roles of Parks, Historic Sites and Crown land
3. Evolving Role of Canada Customs/Immigration
4. The Tax Issue
5. Training of Tourism Workers
6. Financing the Future of Tourism
7. Aboriginal Tourism

Question 3

Transportation (Why is it a concern)

Answer 3

easy, reasonably priced access to and around a country is critical if tourism is to flourish

roads are deteriorating
monopolistic air system (Air Canada) and expensive

price of oil makes everything more $$$

idea of the Maglev (train from edmonton-calgary) should be considered before maturity/decline of places

Question 4

The Role of Parks, Historic Sites & Crown Land (Why is it a concern)

Answer 4

hard to balance the need for better tourist accessibility with the need to preserve these places (banff/jasper)

oil sands (AB) and coal reserves (BC)

Question 5

Evolving Role of Canada Customs & Immigration (Why is it a concern)

Answer 5

North America is moving to stricter boarder controls. need for passports and visas

Question 6

Tax Issue

Answer 6

GST is not levied on exports but Tourism is an export… some advances conferences booked outside canada dont pay GST but everything bought in Canada is still taxed

Question 7

Training of Tourism Workers (Why is it a concern)

Answer 7

quality of service has been identified as one of the most important features consumers look for when buying a product- and it is one of the tourism industries biggest challenges

SKA- skills, knowledge and attitudes

SKA required of our tourism professionals. Emerit online certification is an idea

Question 8

Financing of Future Tourism

Answer 8

never been a sound investment. tourism is made up of small connected buisnesses that have a track record of bankruptcy. Also hard to determine potential revenues of the industry. Canada must invest the $ needed to maintain the quality of the canadian tourism product

Question 9

Aboriginal Tourism (Why is it a concern)

Answer 9

demand for the product but there must be a balance. Must enhance the aboriginal culture and respect lands and lifestyles.

Question 10

Terrorist Threats

Answer 10

challenge for tourism everywhere

9/11
bail bombing
malaysia suffered bc of hostage events

Question 11

Other Global Concerns:

Answer 11

Climate Change
Cultural And Economic Concerns
i.e. sex trade tourism

Question 12

Tourism Trends (massive paragraph broken down into key issues)

Answer 12

time poverty (less time for everything) everything must be efficient!

erosion of trust (advertising not living up to products)

teleconferences instead of business travel

canada is recognized as a safe alternative to US after the G-8 conference

importance of branding/brand names

travel packages- total experiences

technology advances paperless tickets etc

accommodations = more home like, surcharges for resorts

F&B= healthier alternatives for babyboomers

Question 13

Tourism Threats (massive paragraph broken down into key issues)

Answer 13

terrorism

price of fuel

Airport Improvement Fees

crimes on cuise ships reaching a larger market