chapter 3 Flashcards
what is the business of personality testing?
this is a really big business, and although real personality tests can have important consequences, many of the tests that people give out are useless and fraudulent.
assessing personality
this is something that is used frequently in industrial and clinical psychology. it is also just something that we do in everyday life
important issue for personality assessments
the issue of whether or not the assessment is correct:
- do they correlate with other assessments of related traits
- can they be used to actually predict behaviour and important life outcomes
personality tests: projective tests
- these are tests where the subject is shown an ambiguous stimuli and interpreting the open ended response of the subject
- to the extent that they are valid (many arent) they can help understand things that cannot be captured by questionnaires
- these provide B data, because it is seeing a directly observed response
personality tests: objective tests:
- the participants are asked a bunch of questions and can answer in predetermined ways (t/f, yes/no)
- these can be constructed by rational, factor analytic, or empirical methods (the state of the art is to combine all the methods)
personality tests: objective tests: factor analytic method (define)
-this method identifies groups of things that seem to have something in common
personality tests: objective tests: factor analytic method (how to)
-starts with a long list of items, administer the items to many people, then do a factor analysis (calculating correlation coefficients between each item), think about the items that group together and name the factor that they have in common
personality tests: objective tests: factor analytic method (limitations)
- quality of items you put in determines the quality of info you get out
- after the computer determines what items go together the psychologist must still determine what the concept is that gathers them
- sometimes the factors that emerge dont make any sense, it is important to remember that factor analysis is a statistical tool, rather than psychological
personality tests: objective tests: rational method (define and the 4 conditions for it to work)
this approach is to come up with items that seem to be directly related to what you want to measure
- the item must mean the same thing to the subject as it means to the psychologist that wrote it
- subject must be able to make an accurate self assesment
- person must be willing to report the self assesment truthfully
- all items on the test must be valid indicators of what you are trying to measure
personality tests: objective tests: empirical method (define)
similar to the factor analytic approach, but is measuring certain predetermined groups, its the idea that certain kinds of people will answer the question in a certain way
personality tests: objective tests: empirical method (steps to do it)
- gather lots of items
- have your groups that you want to study and administer the test to them
- compare the answers given by different groups
- then you cross validate
personality tests: objective tests: empirical method: what does the lack of concern with item content imply
- these tests can include items that seem contrary or absurd
- responses to these tests are difficult to fake
- they are only as good as the criteria by which they are developed or against which they are cross validated
- it can cause serious problems with public relations and even the law
personality tests: objective tests: using all 3 methods
- use the rational approach to sample a particular domain of interest (gather the items using this)
- use factor analysis to see that the items are similar to each other and that actually elicit responses (analyze the responses)
- use the empirical approach to see the other things it correlates to
the rorschach inkblot test
- this is a projective test
- has some validity but doesnt offer enough info beyond what can be gained from easier cheaper tests to justify its expense
- there are 2 scoring systems: exners comprehensive system, and klopfers technique
what is the thematic apperception test (TAT) and is it worth it?
- it is a test that measures implicit motives, motivations concerning achievement, intimacy, power, ect
- appears to measure the aspect of needs ( the need for achievement) that is missed by questionaires