Chapter 3 Flashcards

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1
Q

sex research goals

A

geared towards creating basic knowledge and understanding ie. how effective is a condom
research can be directed toward enhancing our understanding and can influence sexual behaviour ie. decrease risk factors
can be geared toward social policy ie. sex education

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2
Q

sex research techniques vary by

A

1- how sex is measured, what research design
2- large numbers of people or small numbers
3- if conducted in lab or in the field
4- whether sexual behaviour is studied as it occurs naturally or some attempt ti manipulate it experimentally

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3
Q

implicit measures

A

IAT - the relative strength between two constructs, the association is in the reaction time, therefore can not hide socially unacceptable behaviour

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4
Q

milestone in sex research

A

Masters began his research in the lab, first one

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