Chapter 3 Flashcards
Common Wisdom
widely held beliefs or perceptions that people repeat are often inaccurate and unsupported by research
Theories
based on observations and explain patterns in data
Operationalization
make what we want to study is measurable
Causation
change in one variable results in corresponding change in another variable
Causation is dependent on 3 factors
- must eliminate all other explanations
- there must be correlation
- cause has to happen first, independent before dependent
Spurious Relationship
there’s a correlation but not a causation
Quantitative Research
numerical data, surveys
Survey
a set of prewritten questions respondents are asked to answer, close ended or open ended questions, normally close ended, General Social Survey
Qualitative Research
not countable data, interviews, observational studies (can be outside observer or involved in situation), fieldwork
Fieldwork
uses in-depth, often extended study to describe and analyze a group or community
Ethnography
participant observation, looks at a culture from the perspective of a participant, can be a kind of fieldwork
Content Analysis
analyzes written material and cultural products (or the fast and the furious)
Reliability
repeatability, precision
Validity
accuracy, survey questions needed to be worded so that what is being asked in clear, order of questions matters
Kinds of bias
sampling bias, preference bias