Chapter 27

Question 1

Those individuals within the broader audience who are most likely to be influenced in the direction the speaker seeks

Answer 1

Target audience

Question 2

Audience that strongly disagrees

Answer 2

Hostile audience

Question 3

Audience members whose attitudes are critical of or conflicted with the speaker’s topic

Answer 3

Critical and conflicted audience

Question 4

An audience that already shares much agreement with the speaker

Answer 4

Sympathetic audience

Question 4

How you want your audience to react to your message

Answer 4

Specific speech purpose

Question 5

An audience that knows or cares little about a specific topic

Answer 5

Uninformed, less educated, or apathetic audience

Question 6

Organize speech points to demonstrate the nature and significance of a problem then to provide justification for a proposed solution

Answer 6

Problem-solution pattern of arrangement

Question 7

Speech points arranged in order to demonstrate problem, reasons for problem, and solution to problem

Answer 7

Problem-cause-solution pattern

Question 8

Speech points arranged to motivate listeners to act on something or to shift their attitudes in direction of speaker’s

Answer 8

Motivated sequence pattern of arrangement

Question 10

A pattern of organizing speech points so that the speaker’s viewpoint or proposal is shown to be superior to one or more alternative viewpoints or proposals

Answer 10

Comparative advantage pattern of arrangement

Question 11

A pattern of organizing speech points in which each main point addresses and then refutes an opposing claim to the speaker’s position

Answer 11

Refutation pattern of arrangement