Chapter 26 Flashcards
1
Q
What are 4 points to target a market
A
1- demographic (population)
2- Physcographic (which sector of public we will choose etc teenagers, students, old people, girls etc)
3- Geographical aspect
4- Individual status
2
Q
What are market opportunities
A
For example, the business who want to go in disposable, got opportunity when awareness of infectious diseases spread.
3
Q
What are threats of market
A
Direct and indirect competitors
4
Q
What are substitutes
A
Indirect competitors
5
Q
What is marketing mix 4P
A
1- Product
2- Price
3- Promotion
4- Placement (distribution)
