Chapter 24 Flashcards
1
Q
Entrepreneurs are afraid of from which plan
A
Marketing plan
2
Q
What are critical path of marketing plan
A
Dividing marketing plan into monthly parts and inspect it.
3
Q
What are 2 variables in update on marketing plan
A
- Controllable variable (raw material prices, etc)
- Uncontrollable variable (global changes, natural disaster, catastrophic failure, inflation, fuel rates etc)
4
Q
What business looks good small or big and why
A
Small business is assumed to good and it is because it has capability to adjustment.
5
Q
Why some business plan fails
A
- People do not have experience of that business
- Over budgeting or Under budgeting
- Low motivation
6
Q
How we do industry analysis
A
Check direct competitors
Check indirect competitors
