Chapter 16 Flashcards
What is idea
Creativity
What are methods for creativity
- Focus group (free brainstorming in group)
- Brainstorming
- Problem inventory analysis
- Creative problem solving
What are methods for creative problem solving
- Brainstorming (thinking spontaneously, free willing, no criticism)
- Reverse brainstorming (criticism allowed)
- Brain writing (Writing ideas on paper)
- Gordon method (Group discussion but topic is hidden)
- Checklist method (Prepare checklist of problem and solve with its help)
- Free association (ideas from sub conscious level)
- Synetics (understanding the idea)
- Force Relationship
- Collective notebook method
- Critics
- R&D
- Value analysis
- Biggery method
What are 4 methods of synetics
- Personal
- Direct
- Symbolic
- Fantasies
What is free association
Group of people given some material like paper to study and allow them to think freely on it. Then the ideas comes into their sub conscious. It is called free association
What is Force Relationship
Combination of different things. For example people should be asked 2 things paper and soap. And ask them what comes in mind. Some people say paper soap, soap paper etc etc. And may be we get good idea from that.
What is collective notebook method
Group of people given a pencil and note book and requested to write their idea on it 3-4 lines daily. And so on for a long period of time. May be we get some good idea from that.
What is critics
Analyze inside of a person
What is value analysis
Evaluating value of a thing
What is biggery method
Thinking method
What is opportunity recognition
Convert idea into real tangible thing
What is idea stage
The stage on which we though idea
What is concept stage
The concepts of the idea. e.g. What will the looks and color of product
What is evaluation criteria
- Idea stage
- Concept stage
- Product stage
- Test market stage
- Commercialization stage
What is micro level and mega level financing
micro level = for venture capitalist
mega level = finance for marketing, raw material, stock
