Chapter 21 Flashcards

1
Q

What is DQM

A

Data quality management

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2
Q

What is quality

A

Quality is conformance to requirements

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3
Q

What is data quality

A

There are many definitions of data quality but data is generally considered high quality if it is “fit for [its] intended uses in operations, decision making and planning

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4
Q

What are 2 types of data quality

A
  • Intrinsic data quality

- Realistic data quality

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5
Q

What is Intrinsic data quality

A

Electronic reproduction of reality and data accuracy. e.g. bill address wrong

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6
Q

What is Realistic data quality

A

Value to data to business. It means how can we satisfy customer needs by using data in business. Realistic data quality is the value that correct data has in supporting the work of the business or enterprise. Data that does not help or enable the enterprise to accomplish its mission has no quality, no matter how
accurate it is.

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7
Q

What is intelligent learning organization

A

In intelligent learning organization, data is used intelligently and employee and stake holders of company become happier because of success and improvement in business. These organizations have high quality data.

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8
Q

What is dysfunctional learning organization

A

These organizations have lower quality of data.

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9
Q

What is Orr’s laws of data quality

A

Law # 1: Data that is not used, can not be correct. (e.g. example of extra Tyre. If we do not use it, we are not sure is it in working condition)
Law # 2: Data quality is a function of its use, not its collection. (data usage will tell us is data dirty or not, only collecting data will not tell this)
Law # 3: Data will be no better that its most stringent use. (data quality level is as equal as it is used level)
Law # 4: Data quality problems increase with the age of system.
Law # 5: The less likely something is to occur, the traumatic it will be when it happens. (at the time when data needed, then it will not work out for us)

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10
Q

What is TQM

A

Total quality control is total quality management. It is continue and consistent process.

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11
Q

What is quality assurance

A

The what degree product confirm its quality benchmarks

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12
Q

What is quality improvement

A

A continues process for quality improvement.

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13
Q

What is law of diminishing returns

A

When we increase input the output increases. And one time comes when we add input the output start dropping.

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14
Q

Does defect minimization applause able or defect elimination applause able

A

defect minimization

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15
Q

What are types of cost of data quality defects

A
  • Controllable cost
  • Resultant cost
  • Equipment and training cost
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16
Q

What is Controllable cost

A

The cost of finding defect and the loss of keeping that defect in data. Sometimes the cost of cleaning dirty data is higher than benefit from clean data.

17
Q

What is Resultant cost

A

The result of controllable cost (clean data or keep it dirty) is called resultant cost

18
Q

What is Equipment and training cost

A

The cost occurred on defected equipment. (e.g. bar code reader error to place some other order) and training cost for staff.

19
Q

What is marketing communication

A

Advertisement and marketing

20
Q

What is customer matching

A

The process of identifying returning customer

21
Q

What is retailing household

A

house holding on retails basis

22
Q

What is cross selling opportunity

A

Selling item to different people

23
Q

What are dimensions of data quality

A

There are many dimensions of data quality. Few are

  • accuracy
  • consistency
  • completeness
24
Q

What is data

A

Data is an abstraction of something from real life.