Chapter 2 Vocab Flashcards
1
Q
emphasis
A
most important element = most prominent
2
Q
visual hierarchy
A
arrangement of visual elements such as type and images on the page according to order of importance
3
Q
focal point
A
most emphasized visual element
..where reader’s eye goes first
4
Q
accents
A
secondary and tertiary focal points
(other important points on the page)
5
Q
content
A
words, phrases, graphics on page
6
Q
body copy
A
the small type .. body text
