Chapter 1 Vocab

Question 1

format

Answer 1

size shape and function of a page

Question 2

visual elements

Answer 2

individual elements on each page

i.e. lines type and images

Question 3

layout

Answer 3

design and placement of visual elements on a page

Question 4

copy

Answer 4

all the words in a message

i.e. headlines subheads captions, body text

Question 5

emphasis

Answer 5

most important element on a page = most prominent

2nd important = 2nd prominent

etc

Question 6

contrast

Answer 6

visual elements on a page should look distinctly different from each other

Question 7

balance

Answer 7

distribution of visual elements on a page to create a pleasing and clear layout

Question 8

alignment

Answer 8

visual connection among objects on page

.. their edges or axes line up with each other

Question 9

repetition

Answer 9

repeating elements will establish a unified cohesive design

Question 10

flow

Answer 10

visual and verbal path of movement that viewer’s eye follows

Question 11

thumbnail

Answer 11

small quick exploratory sketches

Question 12

comprehensive

Answer 12

“comps” artwork presented to client for review

Question 13

rough

Answer 13

refined version of thumbnail sketch

..refined layout, typography, placement, and concept

Question 14

reversed

size shape and function of a page

Answer 14

format

Question 15

reversed

individual elements on each page

i.e. lines type and images

Answer 15

visual elements

Question 16

reversed

design and placement of visual elements on a page

Answer 16

layout

Question 17

reversed

all the words in a message

i.e. headlines subheads captions, body text

Answer 17

copy

Question 18

reversed

most important element on a page = most prominent

2nd important = 2nd prominent

etc

Answer 18

emphasis

Question 19

reversed

visual elements on a page should look distinctly different from each other

Answer 19

contrast

Question 20

reversed

distribution of visual elements on a page to create a pleasing and clear layout

Answer 20

balance

Question 21

reversed

visual connection among objects on page

.. their edges or axes line up with each other

Answer 21

alignment

Question 22

reversed

repeating elements will establish a unified cohesive design

Answer 22

repetition

Question 23

reversed

visual and verbal path of movement that viewer’s eye follows

Answer 23

flow

Question 24

reversed

small quick exploratory sketches

Answer 24

thumbnail

Question 25

reversed

“comps” artwork presented to client for review

Answer 25

comprehensive

Question 26

reversed

refined version of thumbnail sketch

..refined layout, typography, placement, and concept

Answer 26

rough