Chapter 1 Vocab Flashcards
format
size shape and function of a page
visual elements
individual elements on each page
i.e. lines type and images
layout
design and placement of visual elements on a page
copy
all the words in a message
i.e. headlines subheads captions, body text
emphasis
most important element on a page = most prominent
2nd important = 2nd prominent
etc
contrast
visual elements on a page should look distinctly different from each other
balance
distribution of visual elements on a page to create a pleasing and clear layout
alignment
visual connection among objects on page
.. their edges or axes line up with each other
repetition
repeating elements will establish a unified cohesive design
flow
visual and verbal path of movement that viewer’s eye follows
thumbnail
small quick exploratory sketches
comprehensive
“comps” artwork presented to client for review
rough
refined version of thumbnail sketch
..refined layout, typography, placement, and concept
reversed
size shape and function of a page
format
reversed
individual elements on each page
i.e. lines type and images
visual elements
reversed
design and placement of visual elements on a page
layout
reversed
all the words in a message
i.e. headlines subheads captions, body text
copy
reversed
most important element on a page = most prominent
2nd important = 2nd prominent
etc
emphasis
reversed
visual elements on a page should look distinctly different from each other
contrast
reversed
distribution of visual elements on a page to create a pleasing and clear layout
balance
reversed
visual connection among objects on page
.. their edges or axes line up with each other
alignment
reversed
repeating elements will establish a unified cohesive design
repetition
reversed
visual and verbal path of movement that viewer’s eye follows
flow
reversed
small quick exploratory sketches
thumbnail
reversed
“comps” artwork presented to client for review
comprehensive
reversed
refined version of thumbnail sketch
..refined layout, typography, placement, and concept
rough
