Chapter 2 Communicating in a reader-focused way

Question 1

Guideline 1 - Readers are ____ for information?

Answer 1

Raiders

Question 2

Guideline 2 -

Answer 2

Readers are wholly responsible for interpreting your text

Question 3

Guideline 3

Answer 3

Readers want only “need-to-know” information

Question 4

Guideline 4

Answer 4

Readers prefer concise texts

Question 5

Guideline 5

Answer 5

Readers prefer docs with graphics and good page design

Question 6

Four types of readers

Answer 6

Primary (action takers), secondary (advisors), tertiary (evaluators), gatekeepers (supervisors)

Question 7

Readers needs

Answer 7

What do they need to make a decision?

Question 8

Readers values

Answer 8

efficiency and consistency, accuracy, profit, etc.?

Question 9

Readers attitudes

Answer 9

Excited, wary, upset, positive, concerned, etc.?

Question 10

Types of contexts

Answer 10

physical, economic, political, ethical

Question 11

Differences in global and transcultural communication

Answer 11

content, organization, style, design

Question 12

Listen and learn

Answer 12

listen, be polite, research target culture, avoid humor, talk to colleagues