CHAPTER 2: COLLECTION OF DATA Flashcards
2.1 Measurement 2.2 Data Collection Methods 2.3 The Questionnaire
It is the process of determining the value or label of the variable based on what has been observed.
Measurement
What are the levels of measurement?
Ratio
Interval
Ordinal
Nominal
What are observations measured using the nominal or the ordinal levels of measurement usually referred to?
Categorical data
These are data documented by the primary source. The data collectors themselves documented this data.
Primary data
These are data documented by a secondary source. An individual/agency, other than the data collectors, documented this data.
Secondary data
It is a method of collecting data by asking people questions.
Survey method
When the data came from asking all the people in the population, then the study is called a…
Census
When the data came from asking a sample of people selected from a well-defined population, then the study is called a…
Sample survey
These are people who answer the questions in a survey.
Respondents
It contains all the questions asked in a survey.
Questionnaire
Interview personally ask the respondents and record their answers on the questionnaire.
Personal interview
Interviewers ask the respondents through the telephone.
Telephone interview
Respondents fill up the questionnaires themselves without any assistance from an interviewer.
Self-administered questionnaires
Respondent reads the questions and sends his responses via the internet or e-mail.
On-line surveys
A moderator follows a focus group discussion guide to direct a freewheeling discussion among a small group of people.
Focus group discussions