Chapter 2 and Appendix Flashcards
What is the scientific approach?
asking and answering questions about the world around us
What are the five steps of studying behaviour?
- Identify the question of interest
- Gather information and form hypothesis
- Test hypothesis by conducting research
- Analyze data, draw tentative conclusions, report findings
- Build a body of knowledge, ask further questions, conduct more research, develop and test theories
What is hindsight understanding?
relies on explanations “after the fact”
drawback: past events can be explained in many ways
What is understanding through prediction?
uses scientific method
satisfies curiosity, builds knowledge, generates principles that can be applied to new situations
What are characteristics of good theories?
- Organize information in meaningful ways
- Are testable
- Have prediction supported by research
- Conform to law of parsimony
- Simpler theory is preferred
What is a variable?
any factor that may vary
height, weight, age, GPA, eye color, reaction time, accuracy
What is an operational definition?
some variables are harder to define
operational definition is the specific procedure used to define a variable
thus the same variable can be defined in different ways across different studies
What is an independent variable?
the variable the researcher is manipulating
What is a dependent variable?
the variable the researcher is measurring
What are the pros and cons of self reports?
Pros: a way to measure a wide range of information, such as beliefs, feelings, experiences, and behavior
Cons: only reliable if reports are accurate, social desirability bias
What are overt behaviors?
response times (item detection, problem solving)
accuracy
looking rates
What is descriptive research?
identify and understand behaviors in natural settings
provides clue to cause-effect relationships
What are case studies?
in-depth analysis of individual, group, or event
What are advantages of case studies?
can study a rare phenomenon in detail
may challenge validity of current theories
can provide insights into many areas
What are disadvantages of case studies?
cannot determine case and effect
potentially poor generalizability
potentially biased data handling/analyzing
What is naturalistic observation?
observation of behavior in a natural setting
not intervening or changing the behaviors being observed
What are advantages of naturalistic observation?
provides a rich description of behavior
What are disadvantages of naturalistic obervation?
does not permit clear causal conclusions
potential bias in interpreting the observations
mere presence of observer may change the subject’s behavior
What is a representative sample?
one that reflects the important characteristics of the population
a sample composed of 80% males would not represent a student body in which only 45% are men
What is random sampling?
to obtain a representative sample
in which every member of the population has an equal probability of being chosen to participate in the survey
What is correlation research?
goal is to determine the extent to which an association exists between two variables (X and Y)
researcher measures one variable (X)
researcher measures second variable (Y)
variables are not manipulated, just measured
What is bidirectionality?
two way causality
X causes Y
Y causes X